Economy

Sber overtakes Ferrari as Europe’s strongest brand

Sber ranks first in Europe for brand strength, according to a new report from international consultancy Brand Finance.

In the 2022 rating, Sber scored 92.3 out of a possible 100 points, thus receiving the highest rating of AAA+.

“Over the past year, the bank increased this indicator by 0.3 percentage points, despite the coronavirus pandemic,” Brand Finance said in a comment.

Among global brands, Sber ranks sixth, and WeChat, Coca-Cola, Google, YouTube and Naver are in the top five.

In addition, Ferrari, Amazon, Deloitte and Pepsi took the top ten.

 

 

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