Closing of the activities of the first beauty week in Milan

The first ever Beauty Week ended, in Milan, where the awards given to Giorgio Armani were presented, talking about the opening of new cosmetic stores in the city and innovative products.

Milan Beauty Week was held at Palazzo Giorgioconcelti in the heart of the city. More than 100 companies and stores selling cosmetics participated in it.

Within a few days, a large number of master classes, charity events, lectures on the beauty industry were held, and small laboratories were installed. In total, about 900 events were organized.

The first beauty week was attended by 10,000 spectators. In terms of scale, this event cannot be compared to fashion weeks, but the organizers are trying to promote this project.

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