H&M has announced the launch of a budget-friendly sports line, Move, featuring 84-year-old actress and fitness enthusiast Jane Fonda. The brand’s new line was launched to remove barriers to fitness and “democratize sportswear” by making it more accessible.
Jane Fonda, who revolutionized fitness 40 years ago with the Jane Fonda Workout movie series, is reproducing some of her signature moves and dances alongside Beyoncé in the ad campaign.
The actress said that I really like the “move clothes” philosophy, not sportswear.
“Partnering with H&M Move was a great opportunity for me to continue my personal mission to break down barriers to movement and make the world move and dance.”
The set includes tracksuits, leggings and long sleeves made of eco-friendly materials. Previously, H&M was accused of providing false information about the production of its goods, using buyers’ interest in the matter of environmental protection.