Sportswear giant Adidas is investigating allegations that troubled star Kanye West showed members of his Yeezy team explicit images of his then-wife Kim Kardashian and openly discussed porn at work.
Members of the team wrote in a letter that they felt “bullied and intimidated” by West, accusing their bosses of knowing about his behavior for years but “turning off their moral compass.”
It comes just weeks after Adidas ended its relationship with West amid the furore sparked by the rapper’s repeated anti-Semitic remarks.
The shocking allegations were first made in an article published this week by Rolling stone. In a statement about the story, Adidas said: “It is currently not clear whether the allegations made in an anonymous letter are true.”
The statement continued, “However, we take these allegations very seriously and have made the decision to immediately launch an independent investigation into the matter to address the allegations.”
The new allegations come just weeks after Adidas ended its relationship with West amid the furore sparked by the rapper’s repeated anti-Semitic remarks.
One of the new bizarre allegations is that West showed Adidas employees an explicit photo of reality star Kim Kardashian
In response to the allegations, Adidas said it is investigating the claims and supports their staff
The Rolling Stone article said the letter, titled, “The Truth About Yeezy: A Call to Action for Adidas Leadership,” accused West of being aggressive in the workplace, especially toward women.
The group said they asked Adidas to deal with the “toxic and chaotic environment that Kanye West created.” Another part of the letter accuses West of subjecting employees to “years of verbal abuse, vulgar tirades and harassment.”
At the time of writing, neither West nor Kim Kardashian’s reps had responded to requests for comment.
When Adidas cut ties with West, costing the German company billions of dollars in the process, it called his comments “unacceptable, hateful and dangerous.”
Speaking of Rolling Stone’s allegations, Adidas said the company was in dialogue with employees when the decision was made to end its relationship with West.
Speaking of Rolling Stone’s allegations, Adidas said the company was in dialogue with employees when the decision was made to end its relationship with West
Among the abusive acts committed by the staff, according to the staff, the rapper showed a video of a porn star Francesca Le performing a sexual act with another woman.
In response to that claim, Le said in a statement, “I am very proud of the films that I make. It is extremely concerning, disheartening and disappointing that someone would use my work in a way that is demeaning to other people.”
She continued, “My work is my passion and I want those who watch the films I make to enjoy them, not be forced to watch them.”
Earlier, the company said it began re-evaluating its relationship with West following the Jesus Walks singer’s appearance at Paris Fashion Week wearing a shirt that read White Lives Matter.
Shortly after that stunt, West was shunned by social media giants Instagram and Twitter. In addition to Adidas, clothing giants Balenciaga and Gap also ended their relationship with the singer.
According to the Rolling Stone piece, a young man applying for a job at Yeezy was shown an “intimate” image of Kardashian by West just after it arrived on his phone, while an “explicit” video of the reality star was shown to multiple colleagues.
West also told a female Adidas employee in China, “I want you to make me a shoe that I can fuck,” and often played porn videos for colleagues — including homemade videos of himself and other women, the report claims.
The publication received several claims of incidents where West appeared to be using pornography, which he played in meetings, as a means of bullying and intimidating staff.
Former Yeezy president Pete Fox told Rolling Stone, “Steve Jobs or Elon Musk…they were accountable to shareholders; Kanye owns his brands 100 percent – he can do whatever he wants, and we’re just there to serve him the way he wants.”
In a statement to MailOnline, Adidas said: ‘Adidas does not tolerate hate speech and offensive behavior and has therefore terminated its partnership with Adidas Yeezy.
“We are and will continue to be in active discussions with our employees about the events that led to our decision to end the collaboration.
“They have our full support and as we work through the details of the termination, we have made it clear that we want to retain the talent and skills of our employees within the organization.
“Having said this, we will not be discussing any private conversations, details or events leading up to our decision to end our partnership with Adidas Yeezy and we decline to comment on related speculation.”
Kardashian and West split last year after six years of marriage and have entered a messy custody battle over their four children
In 2019, West admitted to being a porn addict, saying, “For me, Playboy was my gateway to full-blown porn addiction. My dad left out a Playboy when he was five and it influenced almost every choice I made for the rest of my life.
“From age five to now, kicking the habit and it just presents itself out in the open like it’s okay and I get up and say, ‘No, it’s not okay.'”
How much is Kanye really worth?
Forbes estimates Kanye to be worth around $2 billion, with DailyMail.com breaking down his individual deals:
ADIDAS – $1.5 billion
West’s deal with Adidas was the crown jewel of his fortune, with sales rising to $1.7 billion in 2020, earning him $191 million in royalties.
Forbes estimates that the Yeezy business with Adidas is worth $1.5 billion, and the company confirmed that they would likely lose up to $250 million of their net income by 2022 as a result of the split.
HOLE X BALENCIAGA – $970 million
His GAP collection was valued at around $970 million when the deal was announced in 2021, but he has since ended his job with the retailer.
The first products sold out in 2021, having been announced in June 2020, in a partnership that was expected to last a decade, but was cut short by West.
GAP was also part of a deal between Yeezy and Balenciaga, with estimates claiming they would generate $1 billion in projected sales.
SKIMS – $160 million
West, who divorced Kim Kardashian in 2020, remains a partner in Skims, but it’s unclear how much he earns from that.
He previously ranted about owning 5 percent of the company, which is estimated to have a net worth of $3.2 billion.
If so, he would have a $160 million stake in the company.
MUSIC – $90 million
He has sold more than 140 million albums worldwide and documents viewed by Forbes show that his own recorded music and publishing rights are worth at least $90 million.
Between mortgages, advances and other obligations, Forbes says West owes about $100 million.
A video was shared by West last month, in which he apparently shared a porn movie on his phone with Adidas execs.
In the 30-minute video, the rapper meets with Adidas executives, whose faces are blurred out.
West was seen meeting in a plain room surrounded by men on crutches, apparently wearing Adidas sneakers, as he shows them something on his phone.
Finally one of the men asks, “Is this a porn movie?” to which West replies, “Yes.”
Soon the principal tries to wipe Kanye’s hand away and tells him to come on.
Following the termination of his Yeezy partnership, West could lose his billionaire status after being ousted by a number of other partners, including Gap and Balenciaga.
His deal with Adidas was worth about $1.5 billion a year, netting the star about $220 million annually.
He claimed to have lost a massive $2 billion in a single day last month after companies began cutting ties with him over his racist comments online.
Discussing the backlash, West insisted that “money is not who I am” as he wrote a “love letter” to Hollywood superagent Ari Emanuel, who had called for West to be dropped by all major brands.
In a post titled “LOVE SPEECH,” he wrote, “Ari Emanuel, I lost $2 billion in one day and I’m still alive. This is love talk. I still love you. God still loves you. Money is not who I am. The people are who I am.’
In an op-ed for the Financial Times, Endeavor co-CEO Emanuel wrote that there should be “no tolerance for West’s anti-Semitism anywhere” and encouraged brands to stop collaborating and collaborating with the designer entirely.
“Apple and Spotify, who host West’s music, who hosts West’s tours, and Adidas, who collaborates with West on his fashion line, should all stop working with him,” Emanuel wrote – essentially calling for a blacklist .
Earlier this week, after his Twitter account was reinstated following a ban over his anti-Semantic comments, West announced he would sell leftover Yeezy, Balenciaga and Adidas clothing for $20 “so everyone can afford quality clothing.”
In footage posted online, West appears almost in good spirits as he stands in a workspace that appears to be hosting an upcoming monster sale.
West’s Twitter account was reinstated Tuesday, following the company’s recent acquisition by Elon Musk.