Iconic American beer brand Molson Coors has become the latest corporate giant to announce a major rollback of its diversity, equity and inclusion (DEI) policies.
The company behind Coors Light and Miller Lite revealed the sweeping changes in an internal letter to employees, obtained by conservative activist Robby Starbuck.
‘Last week I messaged executives from @CoorsLight @MolsonCoors to let them know that I planned to expose their woke policies. Today they’re preemptively making changes,’ he announced in a post on X.
The company told Fox Business that it is eliminating DEI trainings and diversity goals for suppliers, as well as moving to tie executives’ pay only to business performance and not “aspirational representation goals.”
Iconic American beer brand Molson Coors has become the latest corporate giant to announce a major rollback of its diversity, equity and inclusion (DEI) policies
The brewing company behind Coors Light and Miller Lite revealed the sweeping changes in an internal letter to employees, obtained by conservative activist Robby Starbuck
Molson Coors is also pulling out of the Human Rights Campaign’s Corporate Equality Index for LGBTQ employees, Fox Business reported.
Starbuck added that the company will also end ‘donations to divisive events.’
The company’s dramatic U-turn comes after similar moves by other major companies, all of whom have faced intense scrutiny from right-wing activists over their ‘woke’ policies.
In recent weeks, Jack Daniel’s, Harley-Davidson, Tractor Supply, and John Deere, have all reversed course on DEI policies in the face of anger from conservative consumers who eschew the progressive policies.
The company is set to scrap all DEI training programs, ditch defined supplier diversity goals, end donations to divisive events, and pull out of the Human Rights Campaign’s Corporate Equality Index
‘Our campaigns are so effective that we’re getting multi-billion dollar organizations to change their policies without me even posting just from the fear they have of being the next company that we expose,’ Starbuck wrote in his post.
‘The landscape of corporate America is quickly shifting to sanity and neutrality. We are now the trend, not the anomaly. We are winning and one by one we WILL bring sanity back to corporate America,’ he added.
Just last week, home improvement retailer Lowe’s announced its plans to scrap its support for Pride events and other diversity, equity, and inclusion (DEI) schemes in the face of consumer boycotts.
Lowe’s announced it would stop cooperating with the Human Rights Campaign, a major LGBTQ group, and will no longer separate employees into so-called ‘resource groups’ based on race, religion or sexual identities, according to an internal memo.
The company said it will also stop sponsoring parades, festivals, or fairs, and will instead focus on events related to its business, such as affordable housing and skilled trades education, says the memo.
Last week, Lowe’s has scrapped much of its DEI work, according to an internal memo from the company with more than 1,700 stores, including this location in Los Angeles
Starbuck celebrated the move on X, saying Lowe’s had bowed to pressure from consumers who reject ‘woke’ and ‘ridiculous’ diversity policies in US corporations.
‘We are winning and one by one we will bring sanity back to corporate America,’ said Starbuck last week.
‘Lowe’s says there could be other future changes, and there should be. They should eliminate their DEI team in total.’
According to Starbuck, he approached Lowe’s last week, telling the firm he planned to target the home-improvement giant over policies such as their employee resource groups and donations to Pride events.
The company responded Monday with preemptive changes, said the Tennessee-based Cuban-American activist.
Anti-DEI campaigner Robby Starbuck claims another scalp with Lowe’s climbdown on Pride parades
Lowe’s, a $42 billion company with nearly 300,000 employees across 1,700 locations, which is headquartered in Mooresville, North Carolina, did not answer The Mail’s request for comment.
But in a memo to employees Monday, its executives said that, like other firms, Lowe’s started to review its DEI policies in the wake of the June 2023 Supreme Court decision to end affirmative action in college admissions.
‘We recently decided to combine our business resource groups, from individual groups representing diverse sections of our associate population, into one umbrella organization, says the memo.
‘In addition, we are no longer participating in the Human Rights Campaign survey process.’
Many companies that embraced DEI policies in the wake of the cop killing of unarmed black man George Floyd in May 2020 have stepped back from them for fear of irking conservative customers.
