This blow dry is designed to give you a face lift, but does it work?

Of course, there’s always speculation over exactly how the A-list looks so youthful, but these days, there are lots of ways to get a line-free appearance – without undergoing expensive needlework.

The latest offering in age-defying treatments comes from London salon Neville Hair & Beauty, and their ‘Facelift Blow Dry’.

According to the website, the ‘genius hack’ aims to leave skin looking taut and lifted, without the surgery, cost or recovery time.

At just £65, it could save Botox-devotees thousands. But can a blow dry really turn back the clock? We wanted to find out.

‘All stylists know that if you pull hair tightly in an up do you can firm up the face at the same time’, says Facelift Blow Dry creator, senior stylist Afroditi Koutsouki.

Afroditi has used the technique on her clients at the Cannes film festival and is currently inundated with demand.

Most people think that only a very tight, high pony (the ones that leave you with a head ache by the end of the day) will give that lifted look. But Afroditi says that’s not the case.

‘You can pull small amounts back discreetly and wear the rest of your hair loose,’ says Afroditi. ‘My clients know that I do this, and they always ask for it if they have a big night out or event’.

So while calling this technique a ‘blow dry’ might be using a bit of creative license, fans swear by the results.

Personally, I am over the moon to be trialling this out. My face is starting to sag around the edges, and although it’s not keeping me awake at night in the same manner as my fuel bill, it would be nice to lift my cheekbones and once-taut jawline.

Sometimes, I stand in front of the mirror pulling back my cheeks to see how I’d look with a facelift – this seems like an easy solution, especially if I can do it myself at home.

Source of data and images: metro