Rising Australian talent Min Woo Lee’s cult figure status has scaled new heights off the back of a viral stunt at the PGA Tour’s Phoenix Open.
Hundreds of spectators congregated to follow the reigning Australian PGA champion across the opening two days in Scottsdale, Arizona.
Many donned red chef hats with Lee’s beloved catch cry, ‘Let him cook’, emblazed on them.
Lee famously donned a chef hat on the 17th green at the Australian PGA Championships to celebrate his victory with the merry crowd surrounding the “party hole”. The 25-year-old previously said he had no idea where a chefs hat came from.
Lee recently partnered with athletic apparel company Lululemon, with the bizarre sight of a sea of red chefs hats a marketing stunt by the brand.
To promote Lululemon’s golf gear, the group was also decked out in a uniform of white khakis, blue polos and golf shoes with the company’s logo.
The Perth product gave his supporters something to cheer about at the third hole when he chipped in for an eagle from the rough. He soon followed with a birdie in quick succession as the crowd chanted, “Let him cook”.
Meanwhile, Canadian golfer Nick Taylor matched the course record at TPC Scottdale with an 11-under-par 60 to take the first-round lead.