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Super Bowl LVIII could bring upwards of $1BILLION to Las Vegas as 49ers and Chiefs fans – including Taylor Swift – descend on Sin City, where average hotel rates are expected to hit $573

Even for a city that’s hosted Muhammad Ali bouts, Formula One races and the Stanley Cup Finals, the upcoming Super Bowl easily ranks as the biggest sporting event in Las Vegas’ 119-year history.

Throw in a celebrity-laden crowd that will likely include Travis Kelce’s girlfriend, Taylor Swift, and the February 11 Chiefs-49ers matchup should go down as Adult Disneyland’s greatest spectacle, eclipsing Elvis Presley’s 1967 wedding to Priscilla and Evel Knievel’s failed motorcycle jump over the Caesars Palace fountain later that year.

So it’s no surprise that Super Bowl LVIII also represents a historic windfall for Sin City. The 68,000 fans attending the game are expected to boost revenue by $600 million, the Las Vegas Convention and Visitors Authority claims. Furthermore, according to Las Vegas Super Bowl Executive Committee member Jeremy Aguero, other visitors planning to watch the game at the city’s sports books, bars, restaurants and theaters should push that economic impact north of $1 billion.

That’s certainly not unusual for the Super Bowl, which traditionally means a nine- or 10-figure bonus for the host city. One year ago, Super Bowl LVII generated a $1.3 billion economic impact for the Phoenix area, according to Arizona State researchers.

Similarly, Las Vegas already enjoyed a $1.2 billion bump from Formula 1 in 2023 as more than 315,000 racing fans descended on southern Nevada in November for a week of practices, qualifying sessions and the inaugural Las Vegas Grand Prix.

A video board displays logos for Super Bowl LVIII at Allegiant Stadium on February 1

One visitor has his picture taken in front of a Super Bowl LVIII sign at Caesars Palace

One visitor has his picture taken in front of a Super Bowl LVIII sign at Caesars Palace 

Kelce's romance with Swift is one reason Super Bowl LVIII has grown into such a spectacle

Kelce’s romance with Swift is one reason Super Bowl LVIII has grown into such a spectacle

Of course, Las Vegas is already accustomed to being packed with tourists, unlike previous Super Bowl hosts like Detroit (1982, 2006) and Indianapolis (2012). But even with the city’s traditional influx of visitors on Super Bowl weekend, officials are still expecting an additional 150,000 tourists for a total of about 450,000.

‘We already knew that Super Bowl weekend is already the second-biggest weekend next to New Year’s Eve, so there’s already 300,000 people in town for Super Bowl weekend,’ Las Vegas Super Bowl Committee President and CEO Sam Joffray told The Las Vegas Review-Journal a year ago. ‘We have shoehorned another 125,000 to 150,000 that will be coming to town for the actual game itself.’

As a result, Las Vegas’ hotel prices have hit historic highs.

Whereas the average nightly hotel rate for this weekend will be around $161 in Las Vegas, that figure is expected to hit $391 per night next weekend, according to travel platform, Hopper.

Another estimate from analysts at STR, Inc. forecast the average nightly hotel rate hitting $573 between Friday, February 9, and Super Bowl Sunday. The previous record for hotel rates in a Super Bowl city were set by Miami in 2020, when Chiefs and 49ers fans splurged on an average price of $559 a night.

And according to UNLV Director of Business and Economic Research Stephen Miller, the economic impact hardly ends there.

‘The market is working, and in fact, what’s happening is it’s affecting the Airbnbs as well,’ Miller told the local ABC affiliate. ‘Uber is a market-driven price, so, depending on the demand, the price can go way up.

‘What’s taxed in Vegas, stays in Vegas,’ Miller continued. ‘You have people that are actually doing the jobs in the supply chain. They get paid, and if they live here in Vegas, then they spend money in Vegas.’

A sign for Super Bowl LVIII adorns a pedestrian walkway across the Las Vegas Strip

A sign for Super Bowl LVIII adorns a pedestrian walkway across the Las Vegas Strip

The triangular Luxor Hotel and Casino is covered in an orange advertisement for Doritos

The triangular Luxor Hotel and Casino is covered in an orange advertisement for Doritos

It helps that Las Vegas is welcoming conspicuously wealthy tourists – folks who can afford an average ticket price of $12,000, according to Seat Geek.

With taxes and fees, a couple attending the game can expect to pay more than $20,000, not including around $30 for two beers and a couple of hot dogs at the stadium.

‘The visitor that comes to a Super Bowl tends to be a higher-spending visitor than our typical visitor for sure,’ Las Vegas Convention and Visitors Authority president and CEO Steve Hill told the Review-Journal.

Profits could set records at sportsbooks and casinos, where wealthy guests are expected to dramatically raise Las Vegas’ overall handle for the weekend. 

‘We’re going to have tens of thousands of visitors in for the weekend and it’s a great way to blend what is the biggest entertainment show on Earth each year, and that’s the Super Bowl, with the entertainment of Las Vegas,’ Caesars Ken Fuchs told the Las Vegas Sun. ‘With all the excitement and everything going on, we think we will break records for Nevada handle of the event.’ 

And locals aren’t limiting the economic boost to one weekend. 

Rather, they’re hoping to impress visiting entrepreneurs in sports, technology and manufacturing sectors to encourage them to expand into Las Vegas.

‘We want to take the opportunity to take the eyes of the world … to use this as an opportunity to target businesses, target executives to bring them here,’ political consultant and founder of RedRock Strategies Ryan Erwin told the Review-Journal. ‘To use the Super Bowl as a hook to show off the wonderful things that Las Vegas and this community have to offer.

Signage for Super Bowl LVIII is displayed on a pedestrian bridge on the Las Vegas Strip

Signage for Super Bowl LVIII is displayed on a pedestrian bridge on the Las Vegas Strip

‘We want to be on top of everybody’s list for when they think about where do I want to grow, expand or create my business,’ he added.

What’s more, the seminars and sales pitches used by local officials and investors ahead of Super Bowl LVIII can be used again for the city’s growing menu of sporting events.

‘We want to create a blueprint that serves as the guideline for any major event for Las Vegas,’ Erwin said. ‘For Formula One, if we end up with the Major League Baseball All-Star Game, the NBA All-Star Game, any major event that comes here, how do we use that to turn that into economic development around this community.’

And for a city that’s already attracted the NFL, NHL and WNBA, with the Oakland Athletics reportedly on their way in 2028, such a blueprint could mean exponentially higher profits for Las Vegas in years to come.

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