A budget-friendly trench coat from Target is making waves in the fashion world, with shoppers calling it the perfect alternative to a designer leather coat costing more than $1,400.
The Lily Loves PU Trench Coat ($80) is being compared to St Agni’s $1,459 Leather Trench due to its sleek long-line design, double-breasted cut, and classic belted waist.
While the designer version is crafted from buttery-soft lamb leather, Target’s more affordable option is made from a leather-look polyurethane blend – giving it a luxe aesthetic without the hefty price tag.
The coat, available in deep chocolate and burgundy, is quickly becoming a winter wardrobe staple, with shoppers raving about its quality, fit, and versatility.
Fashion content creator Sharna Isabella was among the first to spot the hidden gem, sharing her excitement in a viral video.
‘Who was going to tell me that Target has seriously stepped up their jacket game?’ she said.
‘You can’t tell me that you wouldn’t find these cute options in places like Zara or even Dissh for double the price.’
She was so impressed that she bought the piece immediately, adding: ‘I couldn’t resist the long coat, and as I was walking out, I noticed they had it in a burgundy as well – so I bought it.’
The Lily Loves PU Trench Coat ($80, left) is being compared to St Agni’s $1,459 Leather Trench (right) due to its sleek long-line design, double-breasted cut, and classic belted waist
Target’s clothing ranges have been praised as some of the best value for money pieces on the market with thousands raving about the superior design and quality.
Target’s recent clothing lines have also been going viral on Australian fashion TikTok with thousands of women sharing their clothing hauls.
‘I’m obsessed with the new autumn and knit collection at Target,’ one said.
‘The work wardrobes are just the best. It’s always the first place I go nowadays when I need new clothes,’ another added.
While some worried that a faux-leather coat might look cheap, Sharna reassured followers: ‘They look really nice in person – maybe it didn’t come through in the video.
‘Very soft as well. $80 compared to $800+ is a lot more achievable for the everyday girlie, I’d say.’
The designer-inspired coat is already gaining a cult following.
Fashion lovers are styling it in endless ways; over chunky knits and boots for a classic winter look or cinched at the waist over a slip dress for effortless evening chic.
Target’s clothing ranges have been praised as some of the best value for money pieces on the market with thousands raving about the superior design and quality
Shoppers have been quick to share their excitement:
‘When people tell me Kmart clothes are good – Target is so much better!’ one said.
Another revealed: ‘I owned a pleather long jacket from Target in Year 10 back in 2004 – I was mocked for it… ahead of my time!’
‘I bought the burgundy yesterday!’ a woman echoed.
With cost-of-living pressures making luxury purchases harder to justify, affordable finds like this elevated trench coat are proving to be a game-changer for budget-conscious fashionistas.
