Conservative activist Charlie Kirk was assassinated on Sept. 10, 2025, at the start of a college campus tour that centered on Kirk discussing politics – and education – with students.
A large part of Kirk’s political activism centered on what education should look like. Amy Lieberman, The Conversation’s education editor, spoke with Daniel Ruggles, a scholar of conservative youth activism, to better understand the beliefs about education that influenced Kirk and the connection he tried to make with young people.
What is most important to understand about Charlie Kirk’s views on education?
Charlie Kirk’s education philosophy was founded upon the idea of not being on the left. One of the problems with that approach is that it’s harder to explain your ideas and values in a positive way instead of just being “anti” left.
Conservatives, well before Kirk’s time, have been trying to reclaim education from liberals whom they view as valuing equity and belonging instead of timeless values of order and traditional values in society. This philosophy overall focuses on reclaiming education from liberals.
There is a lot of alignment with Kirk’s education philosophy and the Make America Great Again movement, but his approach predates Donald Trump’s rise. It is focused on returning to what conservatives call Western and “traditional” values. This means rolling back the clock to an idealized time when men and women had set gender roles in society and life was more harmonious and wholesome. At its best, this education philosophy can be valuable – teaching what society views as virtuous behavior, ethics and tradition – but it can also prioritize tradition and privilege over justice and equity.
This philosophy also has to do with not feeling a need to apologize for one’s identity. A big divide between liberals and conservatives is how they explain disadvantage. Conservatives like Kirk believe they should not have to apologize for their identities, and other people’s identities should not be a reason for special treatment.
This philosophy is not so much about making education more effective as much as it is about not being “woke.” De-woking the classroom is usually the overall goal. This involves ridding the classroom of what is known as grievance politics – meaning someone believes they have been marginalized because of their identity, race, gender or sexuality.
How far back can you trace this educational philosophy?
The 1960s had an explosion of progressive activism amid the New Left and antiwar movements as young adults realized that they could now demand certain rights. At the same time, there were a lot of young conservatives on campuses who felt fine with the way things were or who were concerned about some of the more radical ideas promoted by the New Left.
Universities became more inclusive in the 1960s, too. Generally, there were not any gender studies programs at American universities until the 1960s and 1970s, nor were there any race and ethnicity programs. Some conservatives pushed back on the emergence of these programs, saying that if there is an African American studies department, they want to see a conservative studies department, too.
After the 1960s, conservative education fights died down. Conservatives still wanted their voices heard on campus, but their merit-only based education philosophy seemed less relevant when left-wing campus protests had declined significantly.
How did Charlie Kirk capitalize on the conservative feelings regarding education?
Kirk founded his political nonprofit, Turning Point USA, in 2012. Kirk didn’t originally support Trump, but he became friends with Donald Trump Jr., and eventually became close with the president. Like Trump, Kirk saw academia as the source of a plethora of problems in American society. His goal was to make college campuses more friendly to conservative students by making conservative ideas like free market economics and traditional gender roles more popular.
