Since joining Ferrari in 2019, creative director Rocco Iannone has channelled the brand’s motorsport history into fashion, turning runway collections into direct extensions of the Officina – the innovative workshop where ideas become reality. On Saturday (September 27) morning, Iannone’s SS26 show at Milan Fashion Week asked a simple question: how can the principles that shape a Ferrari engine translate into clothes? Iannone does not borrow the iconography of cars – he doesn’t need to. Instead, he channels their spirit, turning the aerodynamic purity of design – the tactility of metal and leather, the obsessive editing process – into garments that move with the same energy as a machine built to run at 200 miles per hour.
Below, we break down the key moments from the show.
The show unfolded in the Officina, a white cube transformed into a futuristic workshop. The space was stripped of distraction: no props, no decorative excess, only light bouncing off white walls and tools that looked borrowed straight from Maranello.
The clothes took their cues directly from the motor world. Lines were elongated and vertical, echoing the sleek geometry of Ferrari’s chassis. Volumes wrapped and magnified the body like airflow moving over metal, turning motion itself into form. Opening with a full white section, the collection started with tailored two pieces, trench coats and form-fitting dresses. The palette then shifted from whites to a more buttery palette, followed by rust and magma red, and finally the gleam of silvery shimmer that closed the show.
The sequences felt like shifting through gears. It began with simplicity: dresses stretched into clean columns, looser tailoring, flowing shirts, cargo trousers. Then the energy intensified with sponged leathers, acid-etched denim, and airbrushed knits, their surfaces recalling the textures of paint and metal under transformation. The finale arrived in high-octane gowns that translated the essence of motosport glamour into garments.
Accessories extended the engineering metaphor: pumps wrapped in leather cords, square-toed driving shoes, bags shaped like tool cases (special mention to the La Ferrari Dino Bag), and jewellery cast in the forms of bolts and padlocks. Every element worked like a component in a larger system, where beauty and function were inseparable.
What is a Milan Fashion Week show without all the new supers? The casting called upon Amelia Gray, Imaan Hammam, Natasha Poly, and Anok Yai – who closed the show in the liquid silver gown.
Head to the gallery above to check out key looks from the collection and head here to discover the full collection.
