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While Instagram remains a treasure trove of outfit inspiration, it’s hard to ignore that most of our favourite fashion influencers have wardrobes that feel a world away from ours. Cashmere coats from Totême, leather boots from Khaite, and sculptural bags from Jacquemus – our feeds are a constant stream of quiet luxury.
But here’s the good news: looking put-together this season doesn’t have to come with a four-figure price tag.
As fashion editors, we consider it our mission to uncover the high street pieces that look designer without the designer cost. (And honestly, is there anything more satisfying than replying, ‘Oh, this jumper? It’s from Next,’ when someone assumes it’s Joseph?)
Here’s another little secret: some of the most elevated wardrobe staples this autumn can be found in the same place you’re picking up your groceries – yes, supermarkets.
Our advice? Walk (or scroll) past the novelty knits and sequinned partywear and instead focus on the elevated essentials you’ll actually live in. At this time of year, that means comfy loungewear: whether that’s matching PJs, a cosy hoodie or a knitted set that’s pretty enough to wear outdoors.
Below, we’ve rounded up the most expensive-looking loungewear buys currently in the supermarkets. Take this as your permission to stay away from trousers with an actual waistband until the New Year…
The most expensive-looking supermarket loungewear right now
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