Beckhams win again! As feuding brothers Brooklyn and Romeo both step out with plastered smiles on their faces – PR expert reveals family’s ‘smart tactics to fix “broken” brand’

Despite Brooklyn Beckham’s scathing statement, his estranged family appear to be having the last laugh after receiving the support of the nation as they embark on a ‘smart’ PR strategy to fix their ‘broken’ brand. 

Just days after sending the internet into a frenzy with his allegations – including a bizarre claim that Victoria ‘danced inappropriately on him’ at his wedding – a beaming Brooklyn, 26, was spotted breaking cover with wife Nicola Peltz, 31, on Thursday. 

His brothers have also been out and about with Romeo, 23, spotted smiling in Paris while Cruz, 21, announced his first ever tour, in what PR expert Nick Ede said was likely to be their attempts to prove the family was ‘not in meltdown’. 

Meanwhile following a viral campaign by fans, Victoria achieved her first ever solo Number One this week, landing the top spot with her 2001 hit Not Such An Innocent Girl.

Nick told Daily Mail: ‘When family issues become public, the smartest PR move is to keep life moving forward visibly and positively. You don’t rebut emotion with statements you counter it with stability and continuity.  

‘I feel that if the success of Victoria’s single and the onslaught of memes about her and Brooklyn have distracted from the feud organically’. 

Insisting that the internet’s surprise decision to poke fun rather than take sides has ‘taken the sting out’ of things, which is a good thing for David and Victoria. 

‘What’s noticeable is a return to normality rather than reaction. David and Victoria continuing to work she has been posting her products on her grid and they continue to support their children publicly which sends a very clear message that its business as usual for them’.

‘The younger boys getting on with their own lives Cruz promoting his music and Romeo being seen relaxed and smiling reinforces that this isn’t a household in meltdown. It subtly reframes the story away from conflict’.

He continued: ‘The advice [the Beckhams] will almost certainly have been “don’t engage, don’t inflame, and don’t personalise.” When family issues become public, the smartest PR move is to keep life moving forward visibly and positively. You don’t rebut emotion with statements you counter it with stability and continuity.’ 

Asked why he believed the family’s PR strategy seemed to be working, Nick said it was all down to its ‘authenticity’.

‘Audiences are highly attuned to over-produced PR, and this doesn’t look like spin. Brooklyn has highlighted the PR machine in his socials so the team will be well aware that all eyes will be on them if something feels like its contrived’.

Nick went on to say that he believed the Beckham brand would eventually recover mainly due to the fact the family had been ‘part of the national fabric for decades’.

‘One difficult chapter doesn’t erase that history. If anything, it humanises them. its all part of the Parasocial phenomenon where members of the public feel they know the Beckhams,’

‘And have a relationship with them, which reinforces their fame and as we have seen drives Victoria to achieve her first solo Number 1, 20 years after it was first released with no PR just fandom’. 

Nick concluded the family should carry on ‘keeping calm and not reacting’  as they give Brooklyn’s bombshell statement time to ‘soften’.

‘Eventually, the story moves on. The Beckhams understand better than to add any fuel to this story and they love their son so they will only want the best for him’.

In a six-page statement, Brooklyn publicly declared he did not want to reconcile with his family and accused his parents of trying to ruin his relationship to wife Nicola. 

Following the explosive claims, ‘devastated’ Victoria received a much-needed boost with her chart success   driven by a social media campaign which is determined to ‘fix the national tragedy’ that ‘Victoria is the only Spice Girl without a solo #1.’

‘Nothing says “British Culture” like collectively deciding to send Posh to the top of the charts because her son roasted her on Insta. Imagine both their faces,’ read a viral post on Instagram which has been shared by the likes of Katherine Ryan and Luisa Zissman. 

It comes after DJ Fat Tony appeared to support Brooklyn’s allegations as he revealed the exact nature of Victoria’s ‘inappropriate’ dance at her eldest son’s wedding. 

The 60-year-old DJ performed at the wedding party in April 2022, and on Friday he publicly backed Brooklyn as he branded the dance ‘really awkward’ and confirmed that Nicola fled the reception in tears. 

Brooklyn stated in an explosive six-page statement that his mum had ‘hijacked’ his first dance with Nicola and ‘danced very inappropriately on me’, leaving him ‘uncomfortable and humiliated’. 

Tony, a longtime friend of the Beckhams, claimed that Marc Anthony was to blame, revealing the musician had called Victoria to the dancefloor with Brooklyn and instructed Brooklyn, ‘place your hands on your mother’s hips’. 

Speaking on Friday’s episode of This Morning, Tony shared: ‘There was no slut dropping, there was no PVC cat suits, no Spice Girl action!

‘The word “inappropriate”, why I said it was as well, it was the timing, this is what happened…’

When asked if he couldn’t counsel him to ‘go and live his life’ and not blow this up, Tony said: ‘The thing is, it’s drip fed. 

‘We live in a world where people make their own presumptions about everything and no, [there’s nothing you can do about that], you can’t, and the reason why I’ve come on This Morning is because it’s a safe space. 

‘I’ve been inundated with “you’re a liar”, “you’re this, you’re that”, and I haven’t even commented – my poor husband was in an argument and made a brief comment saying, “You weren’t there, I was, it’s true.” Which then led onto [all those messages] it was ridiculous.’

On why he thought Brooklyn didn’t approach his parents privately, Tony replied, ‘He’s done all that. It got to the point for him where he can’t take this anymore and wanted to step back from it, and that was his way of doing closure. 

‘That’s his decision. I couldn’t think of anything worse [for his parents] and I can only talk as a dog dad, but I didn’t talk to my own father for 30 years due my own understanding of a situation that I made up in my own head. 

‘And it wasn’t until I reconciled with my father that I realised that I had to look at my part in it… so of course it’s really sad situation. Do I think they’ll talk again? Of course they will at some point, they are family. But the noise needs to die down, people need to step back from it.

‘I didn’t realise there were two and a half million people at that wedding, because everyone seems to think they were there! Everyone feels the need to comment on it. And I’m sure they will have a field day with this, but that’s the world we live in.’

Asked about what people were saying the morning after the wedding, Tony admitted: ‘Well you know, when the bride and groom leave their wedding devastated, word trickles out… and not many people turned up for the brunch, but everyone was talking about it, and how sad that part of it was. 

‘But Victoria was thrown into that situation, and I think too much has been read into it… in the sense of too many stories being added to it. The dance is a very small part of the bigger problem.’