Zendaya’s bridal press tour looks
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Wedding season is fast approaching and no one knows it better than Zendaya, Robert Pattinson and A24. Together, they make the perfect trio, and next month sees their film, The Drama, land in cinemas. Based around a happily engaged couple whose relationship is turned upside down when one of them reveals a secret, the movie’s press tour has been suitably wedding-themed.
On the red carpet, Zendaya has opted for bridalwear – she rewore the pearlescent Vivienne Westwood gown that she originally wore to the 2015 Oscars, and hinted at an upcoming Harris Reed bridal range with a white, lace suit based on one worn by Prince. The Westwood gown ticks off ‘Something Old’, Harris Reed’s new line could be ‘Something New’, and last week she wore a vintage one-shouldered Cachè dress, worn previously by Carrie Bradshaw and Whitney Houston, giving her ‘Something Borrowed’. To top it all off, she wore a sheer blue McQueen SS26 dress on Jimmy Kimmel Live! – her ‘Something Blue’.
But beyond the red carpet, the actress also decided to crash several Vegas weddings last weekend, surprising newlyweds at ‘The Drama Wedding Chapel’, which came complete with its own website where couples could register. At the chapel, guests also discovered a fresh range of The Drama merchandise; hoodies featuring Zendaya and R-Patz’ faces, swirly font and wedding bells. Alana Haim DJed the event. On Instagram, A24 posted that the hoodie had been “updated with new legally approved design”, since the original version included an image of Pattinson as Edward Cullen – a picture initially used for Twilight merch. The company also stated that the merch would be available for online purchase very soon.
Of course, fashionable merchandise is no new foray for the film production company. Last year, Timothée Chalamet’s Marty Supreme jacket quickly became one of the biggest fashion moments of 2025 – you could even buy Marty Supreme ping pong tables and equipment. But before A24 began releasing its own merch independently, back in 2018, the company joined forces with streetwear brand Online Ceramics for a collab to promote Hereditary. The success of the collection meant that several horror movie x Online Ceramics drops followed that: Midsommar, Love Lies Bleeding, Talk To Me, Pearl and X to name a few. They all sold-out before you had time to load the webpage.
In recent years, press tours have taken on a whole new meaning, and fashion has become a major part of that. Even Balenciaga’s latest collection was in partnership with Euphoria creator Sam Levinson. Whether The Drama’s hoodies and t-shirts will have the same impact as the Marty Supreme jacket, only time will tell. However, it definitely speaks to the film industry’s ongoing obsession with infiltrating fashion. We used to wear our favourite bands on t-shirts, now we wear our favourite movies. But will The Drama be one of them?
Scroll down for everything else you missed this week in fashion.
Following the success of their collaborations in 2025, global ambassador and pop superstar Ariana Grande has reunited with Swarovski for their sophomore collection. Launched with a campaign captured by Mert and Marcus, the new drop takes inspiration from ‘Ariana’s Garden’, with 29 pieces featuring dragonflies, flowers and butterflies. See here.
Maison Margiela’s diffusion line MM6 has teamed up with Supreme for a brand new collection. Within it, you’ll find all the usual suspects: bomber jackets, trucker jackets, hoodies, sweatpants, you name it. The more surprising addition are the boxing gloves – now you can sport the hottest collabs in the ring. See here.
Prada has launched the latest installment of its Re-Nylon line, a project propelled by sustainability, using regenerated nylon yarn from recycled plastic waste. The campaign is fronted by Prada ambassador Letitia Wright alongside Benedict Cumberbatch. As of July 2023, 1% of the proceeds from the Prada Re-Nylon for SEA BEYOND collection benefit SEA BEYOND, the project by Prada Group conducted in partnership with the Intergovernmental Oceanographic Commission (IOC) of UNESCO.
Moncler has expanded its Trailgrip shoe family with a new style, the Trailgrip LP. It’s the brand’s lightest technical trainer to date, engineered for comfort and flexibility with a minimal, paired-back style. Inspired by the world of rock scrambling, the shoe is available now, here.
Two of the world’s biggest brands are finally joining forces for the first time ever: Nike and Apple-owned Beats. The sportswear giant has been expanding into tech for some time now (see here), and this collaboration makes perfect sense. The pair have launched a special Nike edition of the Powerbeats Pro 2 headphones, which are noise cancelling and have built in biometric integration – essentially, a heart-rate monitoring system that syncs up with the Fitness app and Nike Run Club. See here.
For the past six years, footwear brand EYTYS has been expanding its collection of spiky-soled shoes. Known as the blowfish-sole family, earlier this week the Swedish brand dropped its latest addition: the Mistral Boat Shoe, complete with a very spiky belly. The Mistral is available now here.
Columbia Sportswear has introduced its new Icons range, a collection inspired by Oregon’s Mosier Plateau Trail, referencing the brand’s Pacific Northwest DNA (it was founded in Portland). The new styles take on unique colourways, pairing soft pink tones with olive green. Available now, here.
