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Nuuly is stepping into the Ton.
The fashion rental subscription service has unveiled an exclusive capsule collection inspired by Netflix and Shondaland’s “Bridgerton” Season 4, marking its latest entertainment-driven fashion collaboration. Created in partnership with four independent designers — Guizio, Fashion Brand Co., House of Aama and Studio Tessa Fay — the 24-piece collection reimagines Regency-era romance through a modern, everyday lens.
The collection blends historical references with contemporary silhouettes, spanning blouses, matching sets and formal maxi dresses — detailed with elegant silver tones, toile prints, botanical florals, corsetry details, hourglass shapes and soft drapery. “At Nuuly, we believe getting dressed should be a fun and creative adventure,” Sky Pollard, Nuuly’s head of product, said in a statement. “The Bridgerton fans want to ‘live like a Bridgerton’ in a way that feels relevant to their modern lives. Our approach was to reimagine Regency, not replicate it.”
Pollard added that the brand intentionally tapped designers with distinct points of view, allowing subscribers to interpret “Bridgerton”-inspired dressing through their own personal style rather than a single aesthetic. The result is a collection that nods to the show’s signature romance while aligning with Nuuly’s rental-first model, which encourages experimentation without long-term investment.
The Nuuly x “Bridgerton” collection launches Feb. 26, coinciding with the premiere of Season 4, Part 2, which follows the first batch of episodes debuting Jan. 29 exclusively on Netflix. The capsule will be available to rent on Nuuly.com as part of the platform’s $98 monthly subscription, which allows members to choose any six items for the month. Inclusive sizing was built into the collection from the start, with pieces offered in sizes XS through 3X.
Subscribe to Nuuly here.
