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Calvin Klein revisits the ’90s in the brand’s Spring 2026 denim campaign, starring Jung Kook of mega Kpop group BTS.
Jung Kook, first named a Calvin Klein brand ambassador in 2023, has already starred in two denim and underwear campaigns for the brand. The spring collection, marking his third, puts jeans front and center, with denim styles including the ’90s Straight and Baggy Jeans, along with a new interpretation of the Trucker Jacket. True to the brand’s roots in elevated basics, it also features casual logo tees and oversized bombers designed to complete any look. Prices range from $49 to $499, and all pieces are available to shop at calvinklein.com.
Directed and shot by Mert Alas, the video follows the 28 year-old singer through several locations, including a record shop and storm-ridden seaside retreat. He’s fully immersed in the music that’s playing — starting with a string-heavy instrumental before evolving into “Nocturne No. 2 in Eb” by Jonathan Starkey and ending with Kenny Loggins’ “Footloose.” The video even features a fun cameo from New York native Rosie Perez, who serves to remind Jung Kook that the record store isn’t a dance floor.
“I love Calvin Klein jeans because they’re designed to be lived in,” Jung Kook said in a statement. “The looks I wore for this campaign nod to ‘90s style while feeling completely modern. It was exciting to bring together my love of music, dance and fashion against the energy of the city.”
Jung Kook is scheduled to have a busy year, with BTS set to make a long-awaited comeback next month, following an almost 4-year hiatus that allowed each member to fulfill mandatory military service requirements in South Korea. The group’s new album “ARIRANG” is set to come out on March 20, and their world tour will kick off in Goyang less than a month later.
The campaign, which launched today, is available to shop now across Calvin Klein retailers and at calvinklein.com. Check out of a few of the best pieces worn by Jung Kook in the campaign below:
’90s Trucker Jacket in Bleachout
Baggy Jeans in Bleachout 205
Baggy Jeans in Ck Boulder Blue
Suede ’90s Trucker Jacket in Blue Nights
