Cracker Barrel is cancelling its bulk order of white paint.
The rustic-themed chain, with 660 restaurants across the US, has announced it will immediately halt all store remodels in a post on X.
‘You’ve shared your voices in recent weeks not just on our logo, but also on our restaurants,’ the company said.
‘Today, we’re suspending our remodels. If your restaurant hasn’t been remodeled, you don’t need to worry, it won’t be.’
Since 2024, Cracker Barrel has been attempting to modernize its image. The company, led by former Taco Bell leader Julie Felss Masino, was attempting to reboot its image with a $700 million makeover.
It needed a change, and fast. At the time, the company was closing stores, largely attracting older customers, and — in the CEO’s words — becoming less ‘relevant.’
Part of the plan included a more modern restaurant design.
Gone were the rustic shiplap wood slats — in came the white-painted wainscotting and blank walls. Customers, staffers, and conservative commentators initially simmered in anger over the new design in early August.
In mid-August, the company began unveiling its new images, only to be met with controversy.
The restaurant was thrust into the national spotlight after unveiling a modernized sign that removed the cross-legged old man sitting on a rocking chair.
Blowback was swift, with MAGA critics, including President Donald Trump, labeling the new design scheme as ‘woke.’ Cracker Barrel quickly announced a reversal on its signage.
This is a breaking news story. Updates to come.
