I’ve tried hundreds new beauty launches this year – these are the 13 products I’ll be repurchasing in 2026
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Trying new beauty launches is literally part of my job, so in 2025 alone, I tested hundreds of formulas – from buzzy TikTok hits to quietly brilliant launches that flew under the radar. Some were fun in the moment, others were instantly forgettable, but a select few earned something far more meaningful than a place in my bathroom cabinet: a spot on my repurchase list.
These are the products I finished, fought my way to the last drop of or genuinely missed the second they ran out. They’re the ones that quietly worked their way into my daily routines and made my skin, hair or makeup look better with minimal effort. As we head into 2026, these are the 13 beauty buys I’ll be restocking without hesitation.
Launched exclusively with Sephora UK in May, this cleanser is my ideal second cleanse. It’s a gentle, low-foam gel that removes residue without stripping, and the soap- and fragrance-free formula makes it perfect for sensitive or reactive skin. Simple, effective and exactly what I want at the end of the day.
Saltair’s UK launch at Space NK in October brought with it this indulgent, oil-infused body wash that makes every shower feel elevated. It leaves skin glowing rather than stripped, and the light fragrance – sunflower, pineapple and coconut – is warm, subtle and addictive. It’s the definition of an everyday luxury.
This launched exclusively at Space NK in July and quickly became my nighttime body-care obsession. The 5% urea gently exfoliates while deeply moisturising – especially amazing if you’re prone to KP – while added amino acids make it feel genuinely nourishing. It does take a little while to absorb, so I save it for evenings.
I was already loyal to the original, but when Nuxe launched the roll-on version in May, I was sold. It’s quicker, less messy and way more convenient – especially when I’m in a rush. I don’t self-tan, so whenever I want a subtle golden glow, this is what I reach for. Plus, that signature delicious scent? Still unmatched.
My morning routine genuinely isn’t complete without this. Launched mid-2025, this gel-serum combines 20% vitamin C with phyto exosomes to brighten, protect and visibly energise the skin. It makes me look more awake – full stop – and layers beautifully under SPF and makeup without pilling.
2025 is officially the year I committed to eye cream, and this is the one that converted me. Formulated with retinal liposomes and ginseng extract, it targets fine lines, dark circles and puffiness without irritation. The lightweight gel-cream texture absorbs quickly and plays well with makeup – no stinging, just results.
PDRN went viral in 2025 for its skin-regenerating, collagen-boosting benefits, and this mask is now my go-to when my skin needs a reset. It also contains low-molecular collagen to support elasticity and tone, and you can leave it on for hours while it transforms from pink to transparent. Equal parts skincare and spectacle – and my skin always looks better after.
Kulfi Beauty made its UK debut at Space NK in August, and this mascara immediately earned a permanent place in my makeup bag. The tubing formula is water-, sweat- and smudge-proof, yet it comes off effortlessly with warm water and a reusable cotton pad, and the brush separates and lifts every lash.
I don’t love picking favourites when it comes to blush, but this might be the one. Launched in July, Summer Fridays’ Blush Butter Balm in Soft Strawberry delivers the most effortless, glowy flush. It’s surprisingly pigmented yet incredibly blendable, melting seamlessly into the skin for that ‘naturally flushed’ finish I’m always chasing.
When Rhode finally launched at Sephora UK in November, this was the first thing I added to cart. The shade Lift – a soft, neutral pink – is the closest match I’ve ever found to my natural lip colour. The super-creamy formula glides on, actually moisturises (rare for a lip liner) and is foolproof to apply. My only note? I wish it lasted a little longer.
Not technically a new launch, but I discovered this in July after spotting Hailey Bieber using it in her Vogue Beauty Secrets video – and it’s been in heavy rotation ever since. The ultralight texture melts straight into the skin, leaves a silky (not greasy) finish, layers beautifully under makeup and is completely fragrance-free.
Launched in October alongside Shark’s FacialPro Glow system, this Gua Sha–inspired tool feels like professional facial tech at home. With three cold and three hot settings, it depuffs, sculpts and preps skin in minutes. The InstaChill is amazing for tired under-eyes, but the hottest InstaHeat setting? That’s my favourite for boosting glow.
You can read our full Shark FacialPro Glow and depuffi review for more detail
Launched in August, this lightweight heat protectant does so much more than just protect. It conditions, softens and detangles while shielding hair from heat up to 232°C – and it smells incredible. I notice a real difference in how smooth and healthy my hair looks when I use it, which is why I’ll absolutely be repurchasing.
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