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Clark Kent goes high fashion in a slew of partnerships going live this week, including with brands Lucky Brand, Kith and Timex.
Ahead of James Gunn’s highly anticipated “Superman,” which hits theaters this Friday, Lucky Brand teamed up with the DC franchise on a limited-edition lineup of apparel and accessories featuring the Man of Steele’s iconic intarsia emblem.
The collection includes a navy blue pullover sweater, a patched-up varsity jacket, a graphic tee imprinted with an illustration of Superman and Krypto, a steel grey hoodie, retro-style tees, two hats and a bandana. Plus, Lucky’s site is currently offering a 30% discount on orders over $150 with the code LUCKY30 — just in time for the new drop.
The Lucky Brand collaboration is one of several shoppable partnerships to go live this week. Timex has also been slowly teasing a special-edition watch timed to the new Warner Bros. release. Crafted with the iconic Marlin Jet case, the ticker features a sophisticated automatic movement, a leather strap and bold red and blue accents.
At the center of the dial is Superman’s unmistakable “S” shield, while an exhibition case reveals the inner workings of the mechanical movement, etched with Gunn’s signature.
“What makes Superman such an enduring and beloved hero is not solely his physical might but his innate goodness and strength of heart,” Gunn said in a statement. “I wanted to design a watch that embodied those values, and who better to bring it to life than Timex. This watch is a tribute to a hero who’s timeless, and to fans who never stop believing in him.”
The watch won’t be available to shop until later this year, according to the brand, but in the meantime you can shop the exact Timex Cavatina that Lois Lane (Rachel Brosnahan) wears in the film.
Kith has also soared onto the scene. The New York-based luxury brand launched their own “Superman” collection this week, an impressive lineup of uniquely designed vintage tees inspired by the retro DC Comics aesthetic. One highlight is this satin bomber jacket with the Superman emblem embossed on the back.
Shop the best fashion “Superman” fashion collections below:
Lucky Brand Superman Sweater
Superman | Kith It’s a Bird Vintage Tee
Superman | Kith Satin Bomber Jacket
