“KPop Demon Hunters” meals have arrived at McDonalds.
Starting today, fans can order new adult meals tailored to the dueling bands, Huntr/x and the Saja Boys, featured in the movie.
“KPop Demon Hunters” follows fictional K-pop girl group Huntr/x, who protect the world from demons with their music. Along the way, they face the Saja Boys, who turn out to be shapeshifters. By day, they’re the hot new boy band taking the world by storm, and by night they’re demons.
The Saja Boys breakfast meal includes: Spicy Saja McMuffin, a sausage McMuffin with egg, topped with a peppery Spicy Saja Sauce — inspired by the fire of Gwi-Ma, hash browns and a “soda pop” (small soda).
The Huntr/x meal includes Ramyeon McShaker Fries: a spicy, umami spin on the classic fries featuring a soy, garlic, sesame and spice seasoning — inspired by Rumi, Mira and Zoey’s go-to snack; Hunter Sauce, a sweet chili sauce mixing notes of chili, garlic and pepper with just enough heat to accompany the 10 chicken McNuggets inspired by the band’s fierce, yet fun-loving personalities; and demon sauce: a bold mustard sauce with heat and tang — made purple, just like demon patterns.
Alyssa Buetikofer, chief marketing and customer experience officer at McDonald’s said, “Everything we do at McDonald’s is for the fans, and no one can relate to that more than Netflix and ‘KPop Demon Hunters.’ Big things happen when you bring two massive fandoms together, and this partnership was a natural fit. We found authentic ways to unite our iconic worlds — inviting Huntr/x and Saja Boys fans into the rivalry in ways that feel true to the film and unmistakably McDonald’s.”
Marian Lee, Chief Marketing Officer, Netflix added, “‘KPop Demon Hunters’ has ignited an incredibly passionate global fandom, and we’re always looking for authentic ways to bring fans deeper into the worlds they love.” Lee said, “With McDonald’s, we were able to turn the rivalry between the Saja Boys and Huntr/x into something fans can actually experience, drawing inspiration from Korean culture and food traditions that sit at the heart of the film. From Ramyeon McShaker Fries to Demon sauces paired with Soda Pop, every detail was designed to feel like it could have come straight out of a scene in the movie.”
All meals come with an exclusive Saja Boys or Huntr/x photocard and a Derpy access card. The Derpy card features a QR code which unlocks more exclusive content.
“KPop Demon Hunters” took home the Oscar for best animated feature at the Academy Awards. Netflix’s most-watched movie in history also won for best original song for “Golden.” It made history when it became the first K-pop song to ever to take home an Oscar. EJAE, who provides the singing voice of Rumi in the film, Mark Sonnenblick and South Korean hit factory the Black Label (Yu Han Lee, Hee Dong Nam, Zhun) became the first Koreans to win best original song.
