Lamborghini scraps plan for an electric supercar due to a lack of EV demand from its core buyers
Lamborghini has scrapped its EV plans with the luxury car maker citing low demand among its deep pocketed clientele.
The Italian brand will ditch its forthcoming all-electric car and shift to plug-in hybrids instead because chief executive Stephan Winkelmann told The Sunday Times that EV development risks becoming ‘an expensive hobby’.
Doubling down, Winkelmann promised to ‘build combustion engines for as long as possible’.
As such, the so-called Lanzador model – a Gran Turismo 2+2 concept unveiled in 2023 – is being culled, and will be replaced with a PHEV model.
This will mean Lamborghini’s line up will be PHEV only by 2030.
Winkelmann told Auto Express that PHEV tech offers ‘the most appropriate solution’ for the time being.
Lamborghiniis ditching its forthcoming all-electric car and shift to plug-in hybrids due to ‘very limited demand’ for electric cars
When Lamborghini announced its electric plans a few years ago Winkelmann said: ‘We are opening a new car segment: the Ultra GT.
‘This will offer customers a new, unparalleled Lamborghini driving experience thanks to pioneering technologies.’
That segment is now shutting, as there is ‘very limited’ demand for electric cars in the luxury super-sports segment.
Winkelmann said to The Sunday Times the ‘acceptance curve’ for all-electric in Lamborghini’s target market was ‘close to zero’.
According to Winkelmann, the company’s customers value the ’emotional experience’ of their cars – something silent EVs can’t deliver.
Recently, Lamborghini has seen success instead with its hybrid Revuelto and the Urus SE, and there’s high demand for its new Temerario PHEV, which has made the Italian performance brand even more sure that betting on hybrid is the right way to go.
The Lanzador model, a Gran Turismo 2+2 concept unveiled in 2023, is being culled
CEO Stephan Winkelmann promised to ‘build combustion engines for as long as possible’
Winkelmann commented to Auto Express: ‘The big step we made was to move the entire brand from ICE to PHEV – and this worked out.
‘This was an important and crucial moment in time because it’s additional weight, it’s additional cost, more complexity – a lot of explanation for the customer.
‘We made one promise: the new cars will have a new design, they will be faster, and the benefit for Lamborghini, for the world, and also for you, is they will have lower CO2 emissions. This is the commitment we gave up-front and in a very simple way.
‘So we’re happy and pleased this is working out. Luckily, we always had the saying that with the full-electric cars, we will have enough time to decide, and make up our mind if something is changing.’
Lamborghini said in a statement: ‘Following extensive analysis and ongoing dialogue with dealers and customers, it became clear that the pace of adoption of pure BEV vehicles has slowed considerably, particularly within the luxury super sports segment, where demand remains very limited.’
The firm insists though Lamborghini is technologically ‘fully prepared for full electric’, just that demand isn’t there.
Lamborghini has seen success instead with its hybrid Revuelto and the Urus SE, and there’s high demand for its new Temerario PHEV
Asked whether there would ever be a Lamborghini EV, Winkelmann told The Sunday Times: ‘Never say never, but only when the time is right. For the foreseeable future, only PHEVs.
‘We will continue to develop electrification because we also need to be ready.’
A ‘fourth model line’ is confirmed to be launched before the end of the decade – just what that entails remains to be seen.
Lamborghini is not the only car maker to turn its back on its electric plans recently.
Ford chief executive Jim Farley promised last year that the iconic Mustang sportscar will ‘never ever go all-electric’.
Farley added that he wants the V8 to be alive for ‘as long as God and the politicians let us’.
Famous for making 007’s cars, Aston Martin postponed turning its performance vehicles into EVs and has seemingly put the brakes on turning its DBX into an all-electric model.
Boss Adrian Hallmark told Automotive News: ‘One [set of customers] hates [EVs] with a deep-rooted passion because they think they are being told they can’t have a V12 or V8.
‘There is no better way to trigger a billionaire or multi-millionaire than to use the word, ‘No.’
In September 2025, Porsche announced that its new SUV series above the Cayenne, which was previously planned to be fully electric, will initially be offered exclusively as combustion engine and plug-in hybrid at market launch.
As well as this, current models such as the Panamera and the Cayenne will be available with combustion engines and plug-in hybrids well into the 2030s.
Porsche said that due to the delayed ramp-up of electric mobility, the market launch of certain all-electric vehicle models is planned to take place at a later date.
The development of Porsche’s planned new platform for electric vehicles in the 2030 is being rescheduled.
Chief executive Dr. Oliver Blume commented: ‘We are currently experiencing massive changes within the automotive environment. That’s why we’re realigning Porsche across the board.
‘In doing so, we want to meet new market realities and changing customer demands – with fantastic products for our customers and robust financial results for our investors.’
