Lidl has cheered a “record-breaking” Christmas as it revealed a 10% surge in sales after nearly 51 million customers shopped with the discounter in the festive run-up.
The German-owned group said its UK business made more than £1.1 billion in turnover in the four weeks leading up to Christmas Eve.
Shopper numbers rose 8% year-on-year to a record high, with Lidl notching up almost four million more customers than the previous year.
Ryan McDonnell, chief executive at Lidl GB, said: “2025 was a record-breaking Christmas for Lidl – with more customers choosing to shop with us than ever before.
“By continuing to invest in low prices and champion British food, all without compromising on quality, we’ve seen loyalty soar.
“As the fastest-growing bricks-and-mortar supermarket, we’ve expanded to reach more customers nationwide and offer outstanding value this Christmas.”
The sales hike beats the 7% growth it recorded over the same month the previous year.
The figures see the group fire the starting gun on festive trading updates from the retail sector, with supermarket giants Tesco and Sainsbury’s following suit next week, alongside the likes of Next and Marks & Spencer.
Lidl said December 23 was its busiest day for shopper numbers, although it added that customers began their preparations earlier than ever, with 30 million mince pies sold from September onwards.
It said 11,000 tonnes of seasonal produce was sold in the final week before Christmas Eve, up 70% year-on-year, with easy-peeler clementines among those in high demand, with sales up nearly 40%.
Other best-sellers included its Comte de Senneval Champagne, at £9.99 for Lidl Plus members, which saw a 260% increase in sales in its busiest week, while it also reported triple-digit growth for its overhauled Deluxe party food range.
