McDonald’s rival brings back a signature menu item… just as the iconic burger joint does the same
Sonic is the latest fast-food chain to jump into the chicken snack wrap wars, going head-to-head with McDonald’s.
The chain, often ranked among America’s unhealthiest, made headlines after bringing back its Crispy Tender Wraps just days before McDonald’s triumphant Snack Wrap return.
Sonic’s wraps, priced from $1.99 on its FUN.99 value menu, come with zesty baja sauce or honey chipotle aioli and are stuffed with lettuce, tomatoes, and cheddar cheese.
Fans are divided over whether Sonic can top McDonald’s classic.
‘The honey chipotle gonna be hard for McDonald’s to top,’ an Instagram user wrote.
Another dismissed Sonic’s attempt: ‘Love u but u can’t win this bestie.’
The wraps join Sonic’s limited-time Grillo’s Pickles Big Dill Meal and Live Free Fridays special in the chain’s summertime celebration.
Fans had been preparing for McDonald’s Snack Wraps ever since the company announced the return last year.
Sonic brought back its Crispy Tender Wraps on July 8, a couple days shy of McDonald’s Snack Wraps
The highly anticipated return of McDonald’s Snack Wraps has led to lettuce shortages
The hype increased in March after an employee revealed what he believed was the offering’s return date on TikTok.
Once July 10 rolled around, customers were rushing to purchase a spicy or ranch McDonald’s Snack Wrap for $2.99.
The restaurant chain also revamped the wraps to include its new McCrispy Strips rather than an original chicken breast.
The wrap return came months after McDonald’s suffered its biggest drop in sales since the pandemic.
Falling 3.6 percent during this year’s first quarter, the price drop was one of many that McDonald’s has suffered over the years following inflation and new tariffs.
Sonic has also been down on its luck after its annual sales fell 2.7 percent last year and being outperformed by regional chains like Whataburger and In-N-Out Burger.
Finishing the year with approximately 3,461 US locations, Sonic’s website shows the restaurant count is now down to 3,444.
Other restaurant chains have also entered the chicken wrap wars.
Both McDonald’s and Sonic have had rocky financial situations over the last few years
Popeyes sparked a war with McDonald’s in June by releasing limited-time Chicken Wraps.
The chicken chain’s wraps come with similar ingredients as McDonald’s wraps, and comes with Classic, Spicy, or Honey Mustard sauce.
Taco Bell entered its meaty prime with a new lineup that includes crispy chicken tacos and burritos.
The new concoctions, which received positive reviews from social media users, came after the impressive reception of its chicken nuggets.
Unlike these chains, Burger King and Wendy’s opted to add chicken wraps onto menus in 2023 and keep them there.
