The president of the United States danced to the Village People, Wayne Gretzky struggled to pronounce the names of underdog soccer nations from Europe and the Caribbean — and the head of FIFA declared his governing body to be humanity’s official provider of happiness.
And yes, teams were divided into groups for next year’s World Cup. That was, after all, the stated purpose of the gathering.
After Friday’s ceremony began, it took about 90 minutes — the length of a regulation soccer match — for the draw to begin in earnest. By then, casual fans who tuned in out of curiosity had learned that FIFA doesn’t really do understatement. Not for an event like this, at least.
President Donald Trump loomed over the proceedings, as expected, receiving a peace award from FIFA that seemed to have been created specifically for him. FIFA President Gianni Infantino called his group “the official happiness provider for humanity” — which is certainly one way of describing an institution that’s been in the middle of any number of corruption allegations through the years.
In addition to Trump, Mexican President Claudia Sheinbaum and Canadian Prime Minister Mark Carney — who drew their countries into predetermined World Cup groups before the rest of the spots in the 12 four-team groups were filled — Friday’s festivities included plenty of big names.
Comedian Kevin Hart co-hosted the broadcast alongside Heidi Klum. Gretzky, Tom Brady, Shaquille O’Neal and Aaron Judge helped with the draw itself. Singers Robbie Williams, Nicole Scherzinger and Lauryn Hill performed.
Over the top? Yes. One can only imagine the fan revolt if, for example, the selection shows for the NCAA basketball tournaments were handled this way. But there was no denying how many fans were tuning in — and FIFA was determined to make this a full-fledged entertainment event.
The Trump show
When the U.S. last hosted the men’s World Cup in 1994, then-president Bill Clinton didn’t even attend the draw. But Trump is no usual politician, and the former real estate mogul and reality show host ensured — with plenty of backup from FIFA — that he was the effective star of the event.
First, the event was held at the Kennedy Center, the longstanding arts institution in Washington whose leadership was ousted earlier this year and replaced with Trump loyalists. The president has jokingly called it the “Trump-Kennedy Center.”
Then the U.S. president was awarded the inaugural FIFA peace prize from soccer’s governing body.
“You definitely deserve the first FIFA Peace Prize for your action for what you have obtained in your way,” Infantino told Trump, who wore the prize’s gold medal around his neck.
The draw even opened and closed with some Trump musical favorites. Opera legend Andrea Bocelli, set to perform at the White House on Friday night, began the draw with a rendition of Puccini’s “Nessun dorma.”
Near the end, organizers brought the Village People on stage to perform “YMCA,” which, like “Nessun dorma,” is often performed at Trump campaign rallies. From his seat at the Kennedy Center, Trump stood up and did his signature dance.
