Netflix has raised the monthly subscription prices across its three major tiers, the second hike at the streamer since the beginning of the year.
The new pricing bumps the fee to $8.99 a month for Netflix’s Standard with Ads tier, up $1; its Standard tier now costs $2 more to $19.99 per month; while its Premium plan also went up $2, to $26.99.
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The new pricing was updated on the streamer’s Plans and Pricing page on its U.S. website.
Netflix last raised its prices in January 2025, when it increased its newest and fastest-growing tier, Standard with Ads, for the first time since it launched in 2022 at $6.99 a month.
Netflix is coming off a battle with Paramount to acquire Warner Bros. The streamer had been in pole position to acquire Warner Bros Discovery’s studio and streaming assets before Paramount upped its offer enough for WBD in late February to go with its bid for the entire company, a price tag that has been pegged at $111 billion including assumed debt.
As compensation, Netflix received a $2.8 billion breakup fee from Paramount and the streamer’s stock rose after it bowed out of the deal, which would have seen it pay $27.75 in cash, or about $83 billion, for Warner Bros Studios and HBO Max.
