Princess Diana’s cult classic sweatshirt will soon be on sale for £60 – here’s how to get one

From frilly collars to killer dresses, Princess Diana had some iconic fashion looks over the years, but one which is still very much going strong in 2026 is the oversized sweatshirt and cycling shorts combo – just look at half the gym-goers in London if you don’t believe me.
Although Princess Diana wore this look in various iterations over the years, one of the most memorable moments was from November 1995, when she teamed a navy blue Virgin Atlantic branded jumper with orange cycling shorts, sunglasses and white trainers (plus the pulled-up ankle sock, which Gen Z would applaud right now).
Image credit: Anwar Hussein
Last year, to mark the 30th anniversary of Diana wearing this jumper, Virgin Atlantic relaunched it to the public, raising funds for Save the Children. The move was such a success that this year they are doing the same, with the Fly Virgin Atlantic jumper going on sale for £59 (£47 for children’s sizes). Available from 9am on 27th January, Virgin Atlantic has said that £10 from each sale will go to the charity Save the Children.
The Princess’ sweatshirt features a vintage printed Flying Lady motif
The Princess’ gym staple was an oversized navy-blue crew-neck sweatshirt with ribbed hem and cuffs. The vintage printed Flying Lady motif, which draws on the 1930s pin-up style, is set between the words ‘Fly’ and ‘Atlantic’, while the word ‘Virgin’ is featured within the cape.
Sophie Woodford, Head of Creative and Design at Virgin Atlantic said: ‘Princess Diana’s Virgin Atlantic jumper became an icon of freedom and individuality. Replicating it for Save the Children lets us celebrate her legacy with a fresh twist, combining style, purpose and a little Virgin Atlantic spirit along the way.
‘Our collaboration with Save the Children is rooted in a shared commitment to ensuring that children affected by disasters receive the care and resources they need. Through initiatives like this, we can harness the power of our incredible people and use our business as a force for good in the communities we serve and create meaningful change.’
To purchase the restocked jumpers from 9am on 27 January, visit: order.virginatlantic.com
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