Did you think the Taylor Swift announcements were over? You thought wrong. Mama is always one step ahead.
Despite announcing her next album and new era, The Life Of A Showgirl, with a countdown on her website earlier this week, another countdown has suddenly appeared. This time around, the website has a black background and mint green text.
It also features some mysterious orange door imagery that eagle-eyed fans recalled from the Eras Tour, and four mysterious locks.
You see, at the end of each Eras Tour performance, Taylor would end on the hit song “Karma”. When she was done, an orange door would descend from the top of the stage. While it appeared every night, it wasn’t until the very last night of the Eras Tour that Taylor actually went through the door, with fans speculating that it could represent her new era.
Every Swiftie right now because of THE orange door on Taylor’s site: pic.twitter.com/ZQcheOLLsX
— Brittany ❤️🔥 (@dontblamebritt) August 13, 2025
so what if the stage was the key to the orange door this whole time? taylor swift you’re insane #TSTheLifeofaShowgirl pic.twitter.com/oxpQ3wT4vp
— gustavo ❤️🔥 (@swizzou) August 12, 2025
After yesterday’s announcement, we know the orange door does represent a new beginning for the pop star. However, with one hour on the clock left, fans are in a tizzy of anticipation over what this next countdown could represent.
What is Taylor Swift’s countdown about to announce? The leading theories
Currently, the leading theory is that after the countdown, Taylor’s episode of New Heights with her boyfriend, Travis Kelce and his brother, Jason Kelce, will be released. After all, the episode has been teased all week after the football-playing bros dropped clips of Taylor rocking some podcast headphones in their studio.
If the insider tip to Deuxmoi is to be believed, the Swifties are in for a treat.
At the time of writing, we have 45 minutes until the secrets behind the orange door are finally revealed. Until then, you’ll find me — a Swiftie by proxy of this job — explaining the lore to anyone who will listen in the PEDESTRIAN.TV office.
See you in 45!!!!!
Me explaining to my one in office coworker the importance of the orange door on Taylor Swift’s website rn pic.twitter.com/kaJDvLIv6T
— kp, basketball school alumna (@kphardy_) August 13, 2025
