The ‘holy grail’ item Aussie business can barely keep on shelves: ‘We keep selling out over and over’
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A ‘holy grail’ item created by a former beauty advisor to the royal family has been flying off shelves, selling more than 150,000 units globally.
Australian brand Basics by B has been shaking up the beauty world with its must-have products – including its best-sellers Liquid Glow Drops and Body Glow.
What sets the glowing drops apart is their lightweight, silky formula that blends effortlessly into the skin, delivering radiance without the oily, greasy feel. If you’re looking to get a summer glow, the brand has launched a 25 per cent off sale on Liquid Glow Drops and Body Glow – but you’ll need to be quick.
Loved by makeup artists and beauty lovers alike, the Liquid Glow Drops – available in three versatile shades: Marbella (glowy pink), Tulum (champagne), and Miami (warm bronze) – have earned cult status all over the world.
The multi-use glow drops are flattering on every skin tone and can be used directly on your cheeks and eyelids for a fresh, natural dewy finish, or mixed into foundation for an all-over glowing complexion.
Five years ago, Basics by B founder Bonnie Gillies created what is believed to be the world’s first pink liquid glow drops after spotting a gap in the market.
‘There were lots of bronze and skin shades of glow… but I wanted to create my favourite pink glowy shade of powder blush in a liquid form,’ Bonnie told Daily Mail.
‘We made Marbella Liquid Glow Drops before anyone else was doing a pink shade. It literally changed my business, everyone wanted it and we couldn’t keep up with the demand.’
Loved by makeup artists and beauty lovers alike, the Liquid Glow Drops are lightweight and buildable, offering a natural or intense glow.
Available in three universally flattering shades – Marbella (glowy pink), Tulum (champagne), and Miami (warm bronze) – each formula comes in an easy-to-use wand-style applicator for precision and control.
Suitable to all skin tones, the multi-use formula can be wear alone, mix with foundation, or layered over other products.
RRP: $40
Basics by B founder Bonnie Gillies, a celebrity makeup artist, has been shaking up the beauty world with her best-selling ‘holy grail’ products
Not only is she a beauty entrepreneur, but the celebrity makeup artist is also the face behind Oz Beauty Expert on Instagram where she shares her insider tips and tricks with more than 110,000 followers.
What made her start-up business stand out was how Bonnie helped consumers see the value of her Liquid Glow Drops, showing that it wasn’t just another makeup product.
‘The difference was that I wasn’t just pushing a product,’ she said.
‘I was showing women how to totally reinvent their look with a new product they probably wouldn’t have purchased if they weren’t shown how to use it and how transformative it could be.’
The buildable formula can be used alone or layered over other beauty products.
‘It’s great for a super easy makeup look, you can use the one product on the cheeks and eyes for a modern, fresh look,’ Bonnie said.
And it’s no surprise the Liquid Glow Drops have received hundreds of five-star reviews, boasting a near-perfect rating of 4.9 out of 5.
‘Liquid Glow Drops definitely live up to the name! And SO versatile! Not just for cheeks but lips and eyes too. I don’t leave home without it,’ one raved.
‘These drops are everything you’ll ever need. I no longer have to worry about buying multiple products. Cheeks and eyes sorted for a natural glowy look. Perfection in a bottle! A must-buy,’ another shared.
‘Hands down the number one makeup product I own. It is so versatile, goes on beautifully, stays on the whole day and gives an entire face glow! I love it,’ one added.
‘I’ve never really been a makeup girl, so application for me has to be easy. This product is fantastic, I use a tinted moisturiser and my Liquid Glow Drops and damn… I’m hot, been loving the compliments,’ another revealed.
Loved by makeup artists and beauty lovers alike, the Liquid Glow Drops have earned cult status all over the world. The multi-use glow drops are flattering on every skin tone
The Body Glow has been a fan favourite as a luxurious, nourishing body lotion that leaves skin glowing from head to toe. However, the body formula was an accidental hit that went on to become one of brand’s best-selling products after 75,000 bottles were purchased
In the line-up, the Body Glow has been a fan favourite as a luxurious, nourishing body lotion that leaves skin radiant, hydrated, and glowing from head to toe.
However, the body formula was an accidental hit that went on to become one of brand’s best-selling products after more than 75,000 bottles were purchased.
‘The Body Glow was actually a fluke,’ Bonnie explained.
‘We made a really beautiful formula of glow but didn’t manufacture it for a couple of years. I wasn’t sure if Body Glow fit with a makeup brand.’
The formula was put on hold until she realised it would actually complement her makeup range for a summer launch in 2023.
‘And oh my God did it pop off,’ she said.
‘We sold out over and over and that made people even more crazy for it. It’s just a really unique formula no other brand can compare – stunning glow, not too glittery, hydrating but not greasy.
‘Most formulas on the market were body oils that feel slimy and gross on a hot day. Body Glow just sits so beautifully, and is loved by all ages.’
Body Glow is a luxurious, nourishing body lotion that leaves your skin radiant, hydrated, and glowing from head to toe.
Perfect as the final touch to any look, it enhances your natural beauty when applied to the arms, legs, and décolletage, leaving a luminous, healthy finish.
The skin-perfecting formula uses a super-fine, milled illuminiser to deliver a soft, all-over sheen without looking glittery or heavy.
Designed for minimal transfer, Body Glow provides a natural, buildable glow that lasts all day.
RRP: $42
Perfect as the final touch to any look, it enhances your natural beauty when applied to the arms, legs, and décolletage for a luminous, healthy finish.
Enriched with antioxidants and jojoba seed oil, it has a rich yet silky texture that melts into the skin while deeply hydrating and improving its appearance.
The illuminiser is perfect for anyone looking for a summer glow all year round – and it’s also ideal for special occasions such as weddings and birthdays.
The best part? The formula lasts all day on the body with minimal transfer so you don’t have to worry about it getting on your clothes – or even other people – a common problem shoppers face with other brands.
Shoppers have rated the Body Glow a stellar 4.9 out of 5 stars.
Not only does it leave your body looking radiant all day, but many have even ditched their fake tan in favour of this formula.
‘Throw all of your fake tanning products away and buy this! It takes seconds to put on. The golden colour is beautiful. No more fake tan smell, stickiness and hours of development time. I highly recommend this product,’ one shared.
The celebrity makeup artist has worked as a beauty advisor to the royal family
‘I absolutely love this product! Super easy to apply with the brush and blends beautifully into your own skin. I used it for a special occasion and it left my skin looking fresh, healthy and glowing, without the tacky glitter look – very age appropriate for 40+ skins. Little goes a long way and so good value for money too,’ another raved.
Bonnie said she’s just ‘blown away’ to see tens of thousands of shoppers buy her products – particularly Liquid Glow Drops and Body Glow.
‘I’ve built this brand from nothing, I’ve worked hard for six years, so to see it getting traction not just in Australia but in other markets like the US and UK is amazing,’ she explained.
‘I stand in my warehouse and think ‘wow, I’m just a girl from Newcastle in the big smoke… and I did all this?!’
Step into your Alter Ego with a concealer that’s more than makeup – it’s a confidence boost in a tube.
Created by a professional makeup artist for real life, the Alter Ego Concealer hides dark circles, reduces redness, smooths skin texture, and keeps your complexion hydrated, all while looking natural and seamless.
The lightweight, breathable formula blends effortlessly into the skin and wears like a second skin, delivering real, buildable coverage that lasts all day.
If she had to choose just one Basics by B product, Bonnie said the Alter Ego Concealer is her all-time favourite. ‘It is the best concealer you will ever try,’ she said
If she had to choose just one Basics by B product, she said the Alter Ego Concealer is her all-time favourite.
‘It is the best concealer you will ever try. Hydrating, but high coverage, and fine line friendly. It’s so good you actually don’t even need foundation a lot of the time,’ she said.
Liquid Glow Drops, Body Glow and Alter Ego Concealer have been wildly popular among beauty fans – and all for good reason.
‘I’m a makeup artist who has painted thousands of faces over the years, I’ve worked in every aspect of beauty, from hands on, to business, and I give my formulas so much consideration,’ Bonnie explained.
‘I only make products I think people need – but they just don’t know it yet. My gift is taking trends and great products that might be new to them and not just selling them, but making people understand how they can use it to look and feel amazing.’
Basics by B was launched in 2019 with just one product.
Basics by B was launched in 2019 with just one product. Today, it’s an award-winning, multi-seven-figure business stocked online and in Adore Beauty
After flying all over the world to promote big makeup brands – including appearing in TV commercials, Bonnie knew she wanted to start her own beauty line.
‘I wanted to offer something that was mine, that shoppers could buy and learn along with me,’ she explained.
‘So I made a makeup palette with multiple blush, bronzer and eyeshadows so it would suit as many people as possible.
‘At the time, I could only afford to make one product to start with. Now I have more than 60 products. They are all easy to use, designed to make looking and feeling great easier and faster, while being cleaner, and vegan and cruelty free.’
Today, Basics by B is an award-winning, multi-seven-figure business stocked online and in Adore Beauty, with a rapidly growing international following.
‘We are launching into US and UK physical retail soon. The biggest project is our foundation range – I get asked several times every day when it’s coming by our customers,’ she said.
‘It’s just taken me years because I’m a perfectionist and foundation is tricky, you need multiple types, and many shades. It’s coming and it will be our biggest launch yet.’
To shop the Basics by B range, click here.
