This week, the company will fly its first flight with pets onboard, an offering for customers who prefer to travel with their small dogs or cats in the cabin.
Snook said: “While these changes do not come into effect for our guests until February 2026, we wanted to let our loyal guests know well in advance and give our team members time to understand and implement the change.”
Virgin customers in business class, gold, forever gold, platinum and platinum plus velocity members can take up to two carry-on bags weighing a combined 14 kilograms on flights, plus one small personal item such as a handbag that can fit under the seat in front.
Chrystal Zhang, an association professor in aviation at RMIT University, said Virgin’s decision would be a “cost-saving game changer” for the airline.
“By streamlining the carry-on baggage allowance, it is likely that it will speed up the turnaround time between the flight legs (quick embarking and disembarking), which eventually could enhance the aircraft utilisation, reduce delay and improve overall operational efficiency,” Zhang said.
The carry-on baggage change also includes short-haul international flights to Bali, Fiji and New Zealand, Virgin said.
Check-in baggage allowances will depend on the terms of the fare purchased.
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