Kuwaiti perfume market report reveals growth trends
Market size and growth – The Kuwaiti perfume market reached US$163.8 million in 2023, and is expected to grow at a compound annual growth rate (CAGR) of 7.7% during the period 2024-2032, reaching US$325.3 million by 2032. This growth is fueled by Through increased spending on personal care products, supported by regulations encouraging local production of fragrances and the emergence of specialist fragrance retailers.
Government policies
Favorable policies followed by government agencies in Kuwait to support local production of perfumes are stimulating the growth of the market. Incentives and improved business environment for local manufacturing contribute to the development of local brands, adding diversification and competitiveness to the market.
Influencers and brand ambassadors
The report highlights the role of influencers and brand ambassadors in promoting specific brands or products, creating aspirational appeal and stimulating growth. The increasing number of influencers and strategic collaborations between global and local brands are expected to boost the market growth.
Consumer preferences
