Across Dubai and other major Middle Eastern shopping hubs, many stores are closed or operating with skeleton staff as escalating conflict in the region causes chaos for businesses and travel.
The US-Israeli air war against Iran expanded on Monday with no end in sight, with Tehran firing missiles and drones at Gulf states.
This retaliates for a weekend of bombing that killed Iran’s supreme leader and reportedly scores of Iranian civilians, including a strike on a girls’ primary school.
Chalhoub Group, which runs 900 stores for brands from Versace and Jimmy Choo to Sephora across the region, said its stores in Bahrain were closed, while other markets, including the United Arab Emirates, Saudi Arabia, and Jordan remained open though staff attendance was “voluntary.”
“We operate with a lean team formed of members who volunteered and feel comfortable to come to the store,” Chalhoub’s Vice President of Communications Lynn al Khatib told Reuters, adding that the company’s leadership team personally visited Dubai Mall and Mall of the Emirates on Monday morning to check in with workers.
Gucci owner Kering announced temporary store closures in the UAE, Kuwait, Bahrain, and Qatar, suspending all travel to the Middle East.
This widespread disruption highlights the conflict’s profound economic impact.
Shares in luxury groups LVMH, Hermes, and Cartier owner Richemont were down 4 per cent to 6.5 per cent on Monday as investors digested the knock-on impacts of the conflict.
The Middle East still accounts for a small share of global spending on luxury – between 5 per cent and 10 per cent, according to RBC analyst Piral Dadhania.
But the region was “luxury’s brightest performer” last year, according to consultancy Bain, while sales of expensive handbags have stalled in the rest of the world.
Now, shuttered airports have put an abrupt stop to tourism flows into the region and missile strikes – including one that damaged Dubai’s five-star Fairmont Palm hotel – are likely to dissuade travellers, particularly if the conflict drags on.
“If you assume that it’s a $5 to $6 billion (travel retail) market and let’s say it’s going to be shut down for a month, we are talking about hundreds of millions of dollars that are definitely at risk,” said Victor Dijon, senior partner at consultancy Kearney.
If Middle Eastern shoppers cannot travel to Paris or Milan, that could also hurt luxury sales in Europe, he added.
Luxury brands have been investing in lavish new stores and exclusive events across the region. Cartier unveiled a “high-jewellery” exhibition in Dubai’s Keturah Park just days before the conflict started. Cartier and Richemont did not reply to requests for comment.
