A beloved Easter staple has sparked fury among Aussie shoppers, with some threatening to boycott the chocolate giant altogether.
The iconic 200g Lindt Gold Bunny is already lining shelves at Coles and Woolworths, a full two months before Easter.
But it’s not the early arrival that has shoppers talking – it’s the ‘egregious’ price tag.
At $20 for a single 200g Lindt Gold Bunny Milk Chocolate and $46 for the Lindt Easter Gala Chocolate Gift Box, many Australians said the cost is simply too hard to swallow during an already punishing cost-of-living crisis.
In a fiery Reddit thread, one frustrated shopper urged others to take a stand, pleading with fellow chocolate-lovers to not pay the hefty prices.
‘If we all hold the line, just on this one little thing, we can hold another new line on something more important next time,’ they wrote.
‘Maybe eventually we can unite and fix our country.’
The call to arms struck a chord, with thousands piling on to vent their frustration at what many saw as a dramatic and unjustified price hike.
Beloved Easter staple, the Lindt Gold Bunny, has sparked fury among Aussie shoppers over its hefty $20 price tag for the 200g size
‘I assumed it was just a ploy so they could offer 50 per cent off next week,’ one person wrote.
‘I think the point is that even at 50 per cent off it’s still an egregious markup over a few years ago. It’s an absolute scam,’ another added.
Others questioned whether the premium European chocolatier deserved its lofty positioning at all.
‘Lindt thinks they are better than they actually are,’ one user commented bluntly.
Some compared local prices with those overseas: ‘RRP for the same 200g choc rabbit here in Germany is 8.99 Euro = $14.95 AUD,’ one Redditor claimed, suggesting Australians may be paying a hefty premium.
‘All bars have been slowly rising, but this price is an extreme, sudden jump in price,’ one noted.
‘It’s an absolutely insane amount, likely to justify the 50-90 per cent off sales coming,’ one observed.
The outrage comes as global cocoa prices have soared to unprecedented levels in recent years.
At $20 for a single 200g Lindt Gold Bunny Milk Chocolate and a staggering $46 (pictured) for the Lindt Easter Gala Chocolate Gift Box, many Australians said the cost is simply too hard to swallow during an already punishing cost-of-living crisis
In 2025, bad weather and crop disease in West Africa were blamed for a poor cocoa harvest, sending shockwaves through the global chocolate supply chain.
For much of the 2020s, cocoa’s wholesale price hovered just above AU$3,000 per tonne. But by April 2024, it had skyrocketed to around AU$19,000 per tonne before easing back to approximately AU$10,000 by the end of 2024 – still more than triple its earlier levels.
Swiss chocolatier Lindt & Sprüngli, which produces the world-famous Gold Bunny, previously told News.com.au that the surge in cocoa prices was forcing price increases.
A spokesperson said rises were ‘unavoidable’ after ‘the cocoa price has quadrupled in the last two years’.
The Lindt Gold Bunny, which comes wrapped in its signature gold foil with a red ribbon and tiny bell, has been a worldwide symbol of Easter for more than 70 years.
The company says it has been ‘passionately created by the Lindt Swiss Maitres Chocolatier’ and highlights its sustainability credentials, noting that 100 per cent of its cocoa beans are traceable back to their origin through the Lindt & Sprüngli Farming Program.
But for many Aussie shoppers, the ethical sourcing message is being drowned out by sticker shock.
