Kate issues rallying call to business leaders as she lists two things they should prioritise

The Princess of Wales has issued a rallying call to business leaders, urging them to prioritise “time and tenderness just as much as productivity and success”.

Addressing senior executives in the City of London, Kate asserted that “profitability” and making a “positive impact” were not “incompatible”.

Her comments were made at a summit hosted by her Royal Foundation, which aims to drive action and investment in the early years development of children.

Delivering the event’s opening speech, the future Queen explained that her passion for promoting early years, a cause she has described as her “life’s work”, stems from the “essential truth” that “the love we feel in our earliest years fundamentally shapes who we become and how we thrive as adults”.

She went on to say: “A loving home ultimately teaches us how to love and how to care, but every environment has the potential to shape our hearts.

“Every one of you interacts with your own environment; a home, a family, a business, a workforce, a community. These are the ecosystems that you yourselves help to weave.

“Imagine a world where each of these environments were built on valuing time and tenderness just as much as productivity and success.

“As business leaders you will face the daily challenge of finding the balance between profitability and having a positive impact. But the two are not and should not be incompatible.”

Kate’s Royal Foundation Business Taskforce for Early Childhood, founded in 2023 to galvanise business action, hosted the event which featured taskforce members such as Richard Walker, executive chairman of Iceland Foods, and Dame Amanda Blanc, Aviva group chief executive.

The taskforce produced a report last year recommending a range of interventions, from creating a culture inside and outside firms that prioritises childhood to supporting parents with greater resources and flexibility in the workplace, and stated the nation could benefit from an estimated £45.5 billion through investment in early childhood.

The princess ended by saying: “Every child deserves respect and safety, and everyone who cares deserve recognition and appreciation. Every act of care creates community because we are all essentially weavers of that same fabric.

“I believe in restoring the dignity to the quiet, often invisible work of caring, of loving well, as we look to build a happier, healthier society.”

She was due to leave the event at Salesforce Tower after a private lunch but decided to stay for the afternoon session when taskforce member chief executives discussed what their firms were doing to promote early years.

A source said: “She feels passionately about the work the Business Taskforce is doing to place early childhood at the heart of the business community.

“She stayed on this afternoon to hear more about how current taskforce members are inspiring some of the biggest businesses in the UK to make change too.”