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Luxury jewelry brand VRAI has long been a favorite among the Hollywood set, with its covet-worthy pieces worn by everyone from Emma Stone and Reese Witherspoon, to Jennifer Lopez, Hailey Bieber and Zoe Saldana. Gwen Stefani even wore a VRAI cross necklace on her wedding day to Blake Shelton. How’s that for high praise?
Now, just in time for Valentine’s Day, the California-based brand is introducing a “Paperclip Tennis Bracelet,” that offers a contemporary twist on the classic diamond band.
NEW RELEASE
Paperclip Tennis Bracelet
The VRAI Paperclip Bracelet features a row of VRAI-created diamonds set in fine 14k yellow gold, with a paperclip-inspired chain link bracelet and clasp. The chain is fully adjustable to fit most wrist sizes, while the open paperclip design offers a fresh (and more wearable) take on a timeless design.
The VRAI bracelet still technically hits the hallmarks of a formal tennis bracelet — with individual diamonds seamlessly linked one after another on a chain — but the paperclip links make this an easy bracelet to pair with jeans and a T-shirt on more casual days too.
VRAI creates their own diamonds in the USA from a zero-emission foundry. The brand says every diamond in this bracelet is individually polished and linked by hand.
Choose from four diamond sizes — petite, medium, large or extra large — depending on your wrist size and style. The petite diamond setting will offer a more minimalist look while the extra large setting showcases each diamond in a charm-like style. Multiple chain lengths are available too.
It’s not just for women either; Joe Jonas was spotted wearing a VRAI tennis bracelet while performing recently at the Hollywood Bowl in Los Angeles.
VRAI has other options available for Valentine’s Day and beyond. We like their “Toi et Moi” necklace (“You and Me” in French), which pairs two VRAI-created diamonds together to symbolize you and a partner, loved one or friend.
And you can surprise them with a pair of soulful and sophisticated earrings, crafted with round brilliant VRAI-created diamonds with a 14k solid yellow gold, white gold or rose gold setting. Choose from a 12mm or 18mm diameter depending on whether you want the earrings to hug the ear or dangle from below.
TOP EARRING PICK
Eternity Hoop
VRAI says the clasp closure on these earrings is “designed to draw in the light.” Get the matching pair for $600 (total); you can also purchase one hoop individually for $300 online here.
VRAI’s sustainably-made diamonds don’t require mining or harsh industrial processes. Instead, the company’s Pacific Northwest-based foundry has developed a way to crystalize greenhouse gas into rough diamonds, using zero-emission river energy. There’s zero carbon footprint and VRAI says their process requires ten times less energy than mining. Each piece is then hand-cut and hand-polished for for “maximal brilliance,” according to the site.
“From staple solitaire necklaces and earrings, to opulent tennis jewelry [these are] gifts to show your love for one another – and the planet – for every level of connection,” VRAI says in a release. “Commemorate an eternity of love for yourself or for another with an updated design crafted to last a lifetime.”
You can see more celebrity-inspired picks and new jewelry options at VRAI.com.




