Woolworths has axed a double rewards points benefit offered to Delivery Unlimited customers, in the second blow to loyal shoppers in the past fortnight.
The Delivery Unlimited service will not offer double Everyday Rewards points to subscribers from June 1.
The $15 a month subscription service gave shoppers access to free delivery on same and next day orders of $75 or more.
A spokeswoman confirmed the news after shoppers were sent an email notifying them of the change.
‘We are streamlining Delivery Unlimited to focus on the primary benefit for subscribers which is providing timely and convenient delivery,’ she said.
‘As such we are removing 2x Everyday Rewards points from the program.’
The supermarket giant will offer several months free access to a different service.
‘Instead, customers will receive three months complimentary Direct To Boot Now which offers Direct To Boot pick up in less than 60 minutes. Direct To Boot Now normally costs $5 per order,’ the spokeswoman said.
Woolworths Delivery Unlimited subscribers will no longer earn double Everyday Rewards points with their monthly subscriptions
‘We believe Delivery Unlimited still provides compelling benefits to subscribers, however, if anyone would like to cancel their subscription, they can do so by contacting our customer service team.’
Customers fumed about the changes online.
‘My mum is a pensioner and relies on her points so she can save them up to convert to Qantas points for a holiday or to visit her mum’s grave in Sydney,’ one person wrote on social media.
‘This company is becoming a disappointment.’
Another said she used the service for deliveries but had come to rely on the additional points.
‘I got this email also and I too am a pensioner. I use it mainly for deliveries, the points are a bonus to me but they certainly do add up,’ she said.
A third shopper said he cancelled his subscription because of the change.
Some Woolworths shoppers warned the supermarket would see many more leave on the back of the change.
An email informed subscribers of the change, as a spokeswoman confirmed the news
Customers slammed the changes on social media, saying the supermarket would have to deal with many cancelled subscriptions
‘I’m an Everyday Extra member and only got an email saying that the Big W discount is stopping in June. If they do this they will lose most of the subscriptions they have,’ one person said.
The Delivery Unlimited change was announced quickly after Woolworths scrapped another popular discount program.
From June 1, Everyday Extra members will no longer be entitled to a 10 per cent discount on one Big W shop per month.
Members can access Woolworths Rewards for free, though Everyday Extra rewards are available at a cost of $7 per month or $70 a year.
A former customer wrote that he would no longer shop at Australia’s biggest supermarkets, especially in the wake of the axings.
‘Woolworths and Coles, thought I read somewhere that they were the two most profitable supermarkets in the world,’ he wrote.
‘Since reading that article I have made myself a promise to never buy there again. Instead I’m opting for the closest market, which is a fair drive away but i feel a lot better for it.’
