Protect your skin this summer with ELEMIS’ new Pro-Collagen SPF Fluid

It’s easy to dismiss SPF as a holiday-only addition to your beauty kit, especially when you live in the UK. Sun protection when rays can barely break through the clouds? Give over.

At least, that’s what the mindset used to be. These days there’s a much greater understanding of SPF and the need for daily application – whether you’re at home or sunbathing on palm-fringed foreign beaches – to protect skin and slow the ageing process.

According to the World Health Organisation, up to 80 per cent of UV rays can filter through light clouds, which puts skin in the firing line – even if it’s overcast.

Standing for Sun Protection Factor, SPF comes in ratings and refers to UV rays; high-energy ultra-violet rays radiated by the sun that can cause reddening, blistering and burning.

The SPF’s number is a good guide of how much protection to expect. For example, SPF 2 affords just 50 per cent protection from UV rays, while high SPF 50 will block 98 per cent of them and protect 50 times as long as your skin can defend itself naturally.

Investing in high-quality protection is critical, which is precisely why there’s so much excitement over ELEMIS’ new launch: Pro-Collagen Skin Protection Fluid SPF 50.

The brand-new product is the polar opposite of thick, gloopy formulas that take ages to sink in and leave a white cast when they do. This is lightly textured, fast-absorbing and sits seamlessly under makeup, undetectable on all skin tones. The dermatologically tested fluid offers advanced broad-spectrum protection against harmful UVA and UVB rays with a rating of SPF 50 PA++++.

Skin protection is just the first draw of ELEMIS Pro-Collagen Skin Protection Fluid SPF 50.

It also fights collagen breakdown, wrinkles, discolouration, and sagging, meaning it’s a worthwhile beauty investment your skin will thank you for.

Ingredients include ELEMIS’s much-celebrated marine algae which floods the complexion with hydration, leaving it primed for makeup with a silky, moisturised glow. It also contains actives from Lithops Stem Cells to boost hydration and aid the body’s own Vitamin D production, so you should see radiant results with improved tone and texture too. It glides smoothly over the skin and feels comfortable to apply in any climate, whether you’re headed to the boardroom or the beach.

The new SPF fluid has shaken up the beauty pecking order for many beauty fans, with one calling the ‘non-sticky’ formula a ‘game changer’ and mentioning its suitability for sensitive skin. Indeed, it can be used on all skin types, from oily and dry to sensitive and combination.

Presented in an elegant blue tube (ELEMIS’s signature shade) with a slim nozzle to prevent accidental waste, it’s compact enough to slip into your bag for top-ups throughout the day (the recommended advice is that SPF should be reapplied every two hours, more often if you’ve been swimming or sweating). The SPF is ideal for travels too; the 40ml tube will fit any 100ml airport liquids bag.

Protecting, moisturising and skin-enhancing all in one: ELEMIS’s new VIP SPF is one that no one should be without.

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