Middle East

"E&Emirates" It attracts 460 citizens as part of its partnership with… "Compete"

Al Ain, May 3, WAM / E&Emirates announced its continued commitment to attracting and empowering the country’s citizens, within the framework of its partnership with the Emirati Talents Competitiveness Council, “NAFES”, with the aim of enhancing their presence in the technological renaissance led by the company and involving them in supporting the country’s progress and growth process.

This came during a special ceremony organized by “E&Emirates” to celebrate its partnership with the UAE Talent Competitiveness Council “NAFES”, and to honor the citizens who joined the company under the cooperation agreement with “NAFES”, which the two sides concluded in October 2022, and “E&Emirates” committed “Through which it attracted 500 citizens within five years, it has so far succeeded in attracting more than 460 citizens in various fields, including retail, call centers, human resources, technology, and technical support departments.

The ceremony was attended by His Excellency Ghannam Al Mazrouei, Secretary-General of the Emirates Competitiveness Council (NAFES), and Masoud M. Sherif Mahmoud, CEO of E&Emirates, and Ali Al Mansouri, CEO of Human Resources for E&E, along with a group of executives from both sides, and a group of Emirati cadres working at E&E.

Ghanam Al Mazrouei said, in a special statement to the Emirates News Agency, WAM: “Today we celebrate honoring a distinguished group of citizens at E&Emirates Company, and we are proud of our partnership with E&Emirates Company through the agreement concluded two years ago to employ 500 citizens within five years, and to achieve it.” The targets exceeded expectations, and these partnerships help us enable citizens to work in the private sector through financial support, and raise their efficiency through specialized training programs, indicating that he expects an increase in the number of citizens who will join to work in the private sector during the coming period.

He explained that the indicators for the first quarter of 2024 are positive, reinforced by the change in societal culture in working in the private sector, and this is a positive indicator, as well as attracting competencies from university graduates to the private sector, expressing his optimism in achieving the indicators in the strategic plan approved by the Board of Directors during this year, pointing to The achieved numbers will be published during the coming period.

Ghanam Al Mazrouei called on citizens looking for work to join the private sector and benefit from the programs and job opportunities provided by “Nafis” by visiting the website to obtain the available job opportunities, appreciating the support of the Ministry of Human Resources and Emiratisation and the strategic partners in the private sector from the active companies that opened… Its doors are open for our young national cadres to join the private sector.

For his part, Masoud M. said: Sherif Mahmoud: “E&Emirates attaches great importance to the partnership with the UAE Talent Competitiveness Council (NAFES), in recognition of its key role in enhancing the interaction and participation of the country’s citizens in the communications and technology sectors, as well as its importance in developing Emirati talent.”

Masoud added: “Since its founding more than 48 years ago, E&Emirates has had a continuous commitment to supporting the Emiratisation agenda, through numerous programs launched over the past years, the most recent of which is the Artificial Intelligence Graduates Program, which began in 2021, on a journey of excellence.” Leadership is at its core, the citizen element, and today the company is classified as the strongest brand in the telecommunications sector in the world for the year 2024. We are proud that this partnership, in its third year, has resulted in attracting more than 460 citizens over the past period, and E&Emirates will continue its tireless efforts to appoint more. Emirati cadres during this year and ensuring their leadership in the digital future of the country.”

For his part, Ali Al Mansouri said: “We are proud to hear the stories of success and excellence of the Emirati citizens who have joined E& as part of its partnership with Nafs, which represents an effective platform for nurturing Emirati talents. In turn, E& is keen to provide new Emirati employees with training and qualifications that ensure The smooth entry of citizens into the work environment in the technology sector, in addition to introducing them to the supportive solutions that contribute to their distinction and excellence.”

He added: “Obtaining the “Best Work Environment” certificate in the UAE from the Great Place to Work® Foundation is an affirmation of our continuous efforts and the great importance we attach to our employees in the group, and our constant endeavor to empower them and raise their professional levels. We always seek to attract more distinguished talents. “By developing work systems and providing initiatives aimed at attracting and developing employees.”

It is worth noting that E&Emirates has adopted a long-term strategic plan aimed at investing in the next generation of future leaders in the UAE, which has allowed it to achieve an advanced Emiratization rate of 53 percent, which is considered one of the highest rates in its category in the UAE. In addition, the percentage of citizens in senior management positions in the company exceeded 61 percent. The percentage of Emirati women in the company reached 79 percent of the total female employees, which is the highest percentage of Emirati female employees in the company’s history.

E&Emirates offers citizens working in the private sector and registered on the “Nafis” platform an exclusive discount of up to 50% on selected (Freedom) packages for a period of 12 months, as part of its efforts to enrich citizens’ digital experiences.

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