"Distribution platform" "And Al-Emirati Books for Young Adults" They collaborate to facilitate the distribution of the winning entries"Etisalat Award"
Sharjah, May 3 / WAM / Manasa Distribution Company and the Emirates Book Council for Young People have signed an agreement of understanding that allows it to access the list of winning books of the Etisalat Children’s Book Award, which is organized by the Council and sponsored by “E&”, the world’s leading technology and investment group, and to explore the prospects for entering into partnerships. To distribute these books in a way that contributes to making them available to the largest segment of children and adolescents inside and outside the United Arab Emirates.
The agreement, which was signed on the sidelines of the activities of the Sharjah Children’s Reading Festival, which continues until May 12th at the Expo Center Sharjah, provides “Mansa for Distribution” the opportunity to communicate with publishers whose publications have won the Etisalat Children’s Book Award since 2009 until now, to discuss prospects for entering into partnerships. And agreements with them to distribute the award-winning publications in various distribution outlets, including libraries, stores, festivals, exhibitions, and events that the company organizes or participates in, during which it will be keen to allocate a corner to promote and sell these books with the aim of facilitating their access to young readers, teachers, and various segments of the public.
Marwa Al-Aqroubi, Chair of the Council, said that the agreement contributes to increasing the attendance of the Etisalat Children’s Book Award and supporting the spread of the winning books over the past editions in various parts of the world, which enhances the opportunity for children and adolescents to access these publications, which are distinguished by the quality of their content, drawings, production and printing, which encourages them to Read more books and discover the beautiful world of reading. At the same time, this agreement achieves the goal of publishers, authors, and illustrators by making their publications available in more locations and in various exhibitions and events in which Manasa Distribution Company participates.
Rashid Al-Kous, General Manager of Manasa Distribution Company, stressed Manasa’s keenness to support the Emirati publisher and Arabic content, in addition to providing facilities for all publishers working in the UAE to reach new markets and distribute their publications at various distribution points and platforms, which contributes to attracting readers and making books reach them in easier and faster ways. Pointing out that cooperation with the publishers who won the Etisalat Children’s Book Award would contribute to achieving greater dissemination of these books, which deserved appreciation for their high level of quality.
It is noteworthy that the “Mansah” Distribution Company was established in November 2022 to support Emirati and Arab publishers and writers and give their writings global circulation, providing an easy point of contact for international publishers to the Arab publishing market. It aims to enrich and diversify the culture of reading and enable consumers of Arabic content to access a comprehensive site that offers a variety From books.
The UAE Council on Books for Young People is the national branch of the International Council on Books for Young People, the parent organization based in Switzerland, which was founded in 1953. It represents an international network of institutions and individuals from 82 countries united by a commitment to encouraging the culture of reading and achieving greater rapprochement between children and books. The work of the Council was launched in In 2010, at the initiative of Sheikha Bodour bint Sultan Al Qasimi, founder and honorary president of the Council.
As for the Etisalat Children’s Book Award, which was launched in 2009, it has achieved great fame and wide spread among publishers, authors, and illustrators inside and outside the Arab world over a period of 15 years. It has played a prominent role in advancing the children’s book industry locally and in the Arab world, and has delighted children and adolescents of all ages thanks to its role in increasing customized production. They have many books published in the Arabic language and have also contributed to improving the quality of the texts, drawings and production of these books.
- For more: Elrisala website and for social follow us on Facebook
- Source of information and images “wam“
