Conan O’Brien Roasts HBO Max Rebrand During Spicy Wing-Fueled Rant: “They Used To Call It HBO But People Found That Too Popular”

Conan O’Brien has been on the campaign trail for his Max show Conan O’Brien Must Gobut during his latest promo stop, the comedian turned his attention to his paymasters.

Appearing on YouTube phenomenon Hot Onesthe former The Tonight Show host embarked on a spicy wing-fueled rant about Warner Bros. Discovery’s rebrand of streaming service HBO Max.

“Is it HBO Max or just Max? I can’t get used to it,” O’Brien joked when being questioned by Sean Evans about his travel series. “It’s not a better name,” he added.

By the end of his spicy wing experience, O’Brien was covered in hot sauce and drooling milk as he roared about the rebrand during his final plug for Must Go.

“I have a show, it’s on Max,” he shouted. “They used to call it HBO, but people found that too popular. So now it’s Max because that really rolls off the tongue. And it’s a funny show.”

O’Brien is not the first comedian on the Warner Bros. Discovery payroll to ding the streaming service. John Oliver — no stranger to poking his bosses — joked about the revamp last year.

Opening Last Week Tonight in April 2023, Oliver said: “Our business daddy took its content purge up a notch and threw the whole HBO out.”