Inflationary contraction in your supermarket? France has an answer for that.

Paris: For months, the shelves of Carrefour, France’s largest supermarket chain, have been filled with bright orange posters placed in front of bottles of Pepsi, Lays crisps and a variety of other foods whose packages are suspiciously smaller than they appear. they used to be.

“Contractionflation,” the posters say. “This product has seen its volume decrease and the price charged by our supplier increase.”

On Friday, the French government moved to require all food retailers in the country to do the same. By July 1, stores will have to place warnings in front of all products whose size has been reduced without a corresponding price cut, in a bid to combat the consumer scourge known as an inflationary squeeze.

“The practice of inflation contraction is a scam,” Finance Minister Bruno Le Maire said in a statement. “We are putting an end to this.”