REPORTING. "Budget envelopes" : why this method from social networks to manage money is increasingly tensing professionals
How to learn to manage your budget better? On social networks, one method is fashionable: budget envelopes. This technique consists of compartmentalizing your money and storing it in envelopes to better control your spending. On TikTok, Instagram or YouTube, dozens of influencers promote this method… even charging for their advice.
Chloé Wkr is a “budget” influencer. 2 years ago, she came across an American video presenting the envelope method to optimize your budget. She catches on right away. For her, it’s a way of having control over her spending. “It’s about allocating for each category of expenditure a sum that we withdraw in cash from the bank. So we abandon everything that is card and we return to a wallet method. Being able to see the note that disappears that has a really important impact and that’s what helps you better manage your budget“, she describes.
Drawing on her convincing personal experience, at the start of 2024, she set out on her own to create videos to give tips and talk about her daily life. In just a few months, she has more than 5,000 subscribers.
On its website, it also sells budget diaries, e-books advice, but also personalized coaching programs for a price of 100 euros. A commercial practice fully assumed by Chloé.
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