Peso Pluma Signs With CAA

Mexican musician Peso Pluma has signed with CAA in all areas.

His debut album, Genesiswon the “Best Música Mexicana Album” award at the 2024 Grammys and landed No. 3 on the U.S. Billboard 200 chart, marking the highest-charting Mexican music album in the chart’s history. The album has also garnered a variety of other awards this year, including four iHeartRadio Music Awards and two wins for “Best Album – Regional Mexican” and “Best Collaboration – Regional Mexican” at the 2024 Latin American Music Awards.

In the past year, Peso headed off on a sold-out global tour, became the first Mexican artist to perform at the MTV Video Music Awards and won the “Best New Act” category at the MTV Europe Music Awards last year.

In 2023, Peso’s hit single “Ella Baila Sola” broke records by securing the No. 10 spot on Billboard’s All-Genre Hot 100 list, amassing an impressive 1.2 billion streams. He currently holds the title of the fifth most-streamed artist globally, boasting over 60 million monthly listeners on Spotify revealing his popularity beyond the Spanish-language market.

Following his performances at Coachella and for Sony Electronics, Peso is gearing up for his North American tour this summer and headlining major festivals such as the Governor’s Ball, Sueños and Baja Beach Fest. Additionally, his second studio album, Exodusis set to release this spring.

Additional accolades include four 2024 Premio Lo Nuestro awards, including “New Artist Male” and “Música Mexicana – Album of the Year.” Further, there were eight triumphs at the 2023 Billboard Music Awards, with Peso notably clinching titles like “Artist of the Year, New.” Additionally, he garnered five distinctions at the 2023 Premios Juventud, securing recognitions like “Next Generation Regional Mexican” and “Best Regional Mexican Album.”

He continues to be managed by Prajin Parlay, Inc.