Health and Wellness

Disney+ Max App: Disney and Warner Bros. Discover to Launch Streaming Bundle Combining Streaming Platforms Including Hulu and HBO

Walt Disney Co. and Warner Bros. Discovery announced Wednesday that the companies will launch a new bundle of services this summer that would combine Disney’s streaming services Hulu and Disney+ with the Warner Bros. Max app.

The new package will offer brands from ABC, CNN, DC, Discovery, Disney, Food Network, FX, HBO, HGTV, Hulu, Marvel, Pixar, Searchlight, Warner Bros. and more, all in one place, the companies said.

The new app will be available for purchase on any of the three streaming platforms’ websites and will be offered as an ad-supported and ad-free plan, the companies said.

The new app will allow superhero fans to watch comic book content from the Marvel and DC universe on one streaming platform.

Outside the DC universe, Warner Bros.’ Max has titles from HBO Originals, Warner Bros. movies, Max Originals, Harry Potter, as well as content from HGTV, Food Network, Adult Swim, Cartoon Network, Discovery Channel, TLC, ID and more.

Disney recently added Hulu, which offers more adult-focused programming, as a package on Disney+. The company said that by adding the Warner Bros. library to its platform, it would “help drive much stronger subscriber growth and retention.”

“Delivering this unprecedented entertainment value to fans across all of the complementary genres offered by these three services presents a powerful new roadmap for the future of the industry,” said JB Perrette, CEO and President of Global Streaming and Gaming. from Warner Bros. Discovery.

On Tuesday, Disney reported that the direct-to-consumer business, which includes Disney+ and Hulu, posted quarterly operating income of $47 million compared to a loss of $587 million a year earlier. Revenue rose 13% to $5.64 billion.

“Following the successful launch of Hulu on Disney+, this new bundle with Max will offer subscribers even more choice and value,” said Joe Earley, president of direct-to-consumer at Disney. “This incredible new partnership puts subscribers first, giving them access to blockbuster movies, originals, and three massive libraries featuring the best brands and streaming entertainment today.”

For the combined streaming businesses, which include Disney+, Hulu and ESPN+, second-quarter operating loss narrowed to $18 million from $659 million, while revenue improved to $6.19 billion from $5.51 billion.

MORE | Disney’s streaming business turns profit in first financial report since Iger challenge

Walt Disney Co.’s adjusted earnings in its second quarter beat expectations and its streaming business turned a profit.

The Associated Press contributed to this report.

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