Ghada Shalaby: Cairo’s new cultural product will contribute to increasing the number of tourist nights in Cairo
Ghada Shalaby, Deputy Minister of Tourism and Antiquities for Tourism Affairs, confirmed that Cairo’s new cultural product, Cairo City Break, will make the city of Cairo an independent tourist destination and contribute to increasing the number of tourist nights there, pointing in this regard to the development work being carried out. The Ministry visited the archaeological sites in Cairo and developed tourism services there in a way that contributes to improving the tourism experience there.
Ghada Shalaby, Deputy Minister of Tourism and Antiquities for Tourism Affairs, and Amr El-Qadi, CEO of the Egyptian Authority, held a meeting The General Authority for Tourism Promotion held a press conference attended by many Arab and international media representatives, on the sidelines of participation in the Arab Travel Market 2024 (ATM) in its 31st edition in the Emirate of Dubai in the United Arab Emirates. Ghada Shalaby gave a presentation during which she reviewed the national strategy for tourism in Egypt and its main axes. In addition to the developments witnessed by the tourism industry in Egypt and the unique and diverse tourist and archaeological components that characterize the Egyptian tourist destination, in addition to the picturesque natural landscapes, moderate weather, and sunny beaches.
She also pointed out To the various tourism products that characterize the Egyptian tourist destination, especially those that enjoy a great competitive advantage and which the Ministry is currently focusing on to promote, in addition to the Ministry’s interest in the promising tourism products that are being developed in a way that contributes to attracting tourists and those interested in these products, including hospital tourism and incentive tourism. And conferences and wedding tourism.
She talked about the growth witnessed by the Egyptian tourist destination in the volume of tourist traffic arriving from various tourist markets during the first quarter of the current year, in addition to pointing out The year 2023 was a record year for Egyptian tourism, as the number of tourists reached 14.906 million, pointing out that this comes within the framework of the measures taken by the Ministry to maintain the rates of incoming tourist traffic, especially in light of the geopolitical events taking place in the international arena.
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Ghada Shalaby pointed to the city of El Alamein, which is one of the new tourist destinations.
During the conference, Amr Al-Qadi spoke about the importance of the travel market. Arab ATM, which has become one of the important international exhibitions, the interest of which is not limited to Arab countries, but is also of interest to all countries of the world, pointing out that during participation in the exhibition, representatives of companies from Europe, Asia, India, China and others were met, stressing the importance of cooperation between Arab countries, especially the region. Middle East in promoting integrated regional tourism products between Egypt and the Arab countries in the region.
Amr El-Kady also reviewed the Authority’s role in promoting Egypt’s tourism abroad at the public and professional levels and the means through which Relying on it to promote the Egyptian tourist destination, including various social networking sites, television channels, public relations, etc.
He also talked about communicating with local and international professional partners such as tour operators and airline companies. And cooperate with them, especially in implementing promotional campaigns and joint marketing programs to promote the Egyptian tourist destination in the targeted tourist markets, organizing and hosting introductory visits for bloggers, influencers and media representatives to shed light on the Egyptian tourist destination and its products, patterns and various tourism components, and organizing events and participating in conferences, seminars and tourism exhibitions.
In his speech, he also touched on the aviation incentive program that the Ministry is implementing, pointing out that the current program has been extended until next October 29, with some amendments being made to it to contribute to increasing flights. Incoming flights to Egypt.
He also talked about the strategic marketing study for tourism promotion in Egypt and its basic features, the most prominent of which is that Egypt enjoys historical, geographical and cultural diversity and in tourism experiences and destinations, pointing out that The most important aspect of the media message is to introduce the world to the cultural and scientific breakthrough that characterized ancient Egyptian civilization, indicating that the Egyptian tourist destination enjoys all the components of Egyptian culture that attract various tourists.
He added. Egypt provides all facilities for obtaining tourist entry visas for various nationalities, pointing out that despite the geopolitical events taking place in the international arena, the Egyptian tourist destination is witnessing the influx of many tourists who enjoyed spending their vacations there and returned to their countries safely, which reflects the stability of the situation there.
Amr El-Kady also explained that this conference is the first press conference held by the Ministry during the history of its participation in the Arabian Travel Market (ATM), and the Egyptian pavilion participating in the exhibition this year is the largest in The history of Egyptian participation in terms of area and the number of Egyptian exhibitors from tourism companies and hotels, which reflects the interest of the Egyptian tourism sector in the Arab market.
After the conference, Ghada Shalaby and Amr El-Kady held several media meetings with Representatives of Arab and international media, including newspapers, news agencies, and television channels.
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