A shocking announcement from AMC has left movie-goers fiercely outraged.
Anyone who has gone to the cinema knows the torture of waiting for the film to begin and having to watch a slew of ads about upcoming films and attractions.
And now, it’s going to get worse as the theater chain revealed this week that it has agreed to run even more commercials before its movies, per Bloomberg.
The outlet said that starting July 1, AMC theaters will add one more commercial right before the start of the movie as part of a new deal with American cinema advertising company National CineMedia Inc.
According to the publication, AMC will get a cut of the ad sales from the ‘platinum spot,’ which it described as ‘vital revenue.’
‘While AMC was initially reluctant to bring this to our theaters, our competitors have fully participated for more than five years without any direct impact to their attendance,’ it said in a statement.
Fans were not happy with the news, and took to X, formerly Twitter, to slam AMC.
‘Now I have even more reason not to go there,’ announced one angry user.
A shocking announcement from AMC has left movie-goers fiercely outraged (stock image)
The theater chain revealed this week that it has agreed to run more commercials before its movies, per Bloomberg (stock image)
‘It already takes 30 minutes for the movie to actually start! I DO NOT want to wait any longer,’ agreed another.
‘No, no and no. I ain’t trying to see trailers and ads for 45 mins before my [movie] starts. I got s**t to do,’ someone else wrote.
‘I honestly think that the movie theater is going to go extinct in the next 10 years,’ predicted a different person.
‘Boycott AMC,’ a fifth tweet read, while a sixth said, ‘No thanks, I’ll stay home.’
Others branded the company as ‘tone deaf,’ ‘trash,’ and ‘excessive.’
Variety reported last month that AMC Theatres’ quarterly losses had hit $202.1 million after a ‘lack of winter blockbusters.’
On its website, AMC currently states that ‘there are approximately 20 minutes of preshow material, including trailers, between the published showtime and the start of the feature film.’
Last year, a moviegoer lashed out at AMC Theaters after discovering a sneaky fee on their concessions receipt.
Fans were not happy with the news, and took to X, formerly Twitter, to slam AMC
TikToker Kikntiger detailed his frustration in a video entitled: ‘Pretty weak move AMC Theatres.’
In it, he explained how after ordering a popcorn and two large drinks at a cost of almost $24, he was then charged an additional $2 delivery fee alongside the usual $1 service fee.
‘Delivery fee INSIDE of a movie theater is insane,’ he wrote alongside the clip.
‘Companies are getting out of control with their fees,’ Kikntiger starting by saying in his 45 second rant.
‘This is for concessions in a movie theater. You know, this isn’t DoorDash!’ he added, referring to the popular food delivery app.
‘This is at my local movie theater, where the only option to get any snacks is they bring it to you, straight to your seat,’ Kikntiger went on.
‘You can’t just go to the snack counter and order what you want and walk to the theater with it.
‘So, OK, whatever – but then they charge you $2 just to deliver it 25 feet from the kitchen?
Last year, a moviegoer lashed out at AMC Theaters after discovering a sneaky fee on their concessions receipt
‘Like, you’re not driving it to my house. And then a dollar service fee, too? For what? For the privilege of ordering food?’
‘I understand concessions are expensive; I don’t care about that. But just slapping me with a $2 fee that I can’t avoid? Ridiculous,’ he said before ending his video.
His post quickly went viral, gaining millions of views and erupting in backlash for AMC.
A check of Dine-In AMC locations confirms that an additional $3 is added to any food order tab.
As per the TikTok video, the charge consists of a $2 Delivery Fee and $1 Service Fee; AMC locations without the Dine-In option charge a $1 flat fee for service.
