Masters 2026 Merch: Owala, Puma and More

Every April, The Masters brings more than just one of golf’s most anticipated majors—it sparks a wave of product drops that tap into the tournament’s instantly recognizable visual identity. Set at Augusta National Golf Club and taking place April 9–12, 2026, the event has become a source of inspiration for brands looking to capture the spirit of Augusta in a way that extends far beyond the course.

This year, the focus leans heavily into prints and color. Think bold greens that nod to the tournament’s iconic green jacket, alongside vibrant florals reminiscent of the azaleas that line Amen Corner. There’s also a sense of playfulness woven throughout—subtle motifs, conversational prints and graphic details that reference everything from pimento cheese sandwiches to the tournament’s storied traditions.

While many of these collections center around golf-ready staples, the appeal goes beyond performance wear. These pieces are designed to feel timely and collectible, offering fans a way to engage with the moment—whether they were lucky enough to win the ticket lottery or are simply tuning in from home.

Rhoback

Rhoback leans into Masters every season with its Azalea Collection, a vibrant lineup built around the tournament’s signature pink-and-green palette. The brand’s polos and layers feature bold floral prints that mirror the azaleas in bloom at Augusta, making them feel instantly tied to the moment. The silhouettes are classic, but the prints do the talking—eye-catching in a way that feels right for Masters week without taking themselves too seriously.

Johnnie – O

Johnnie-O takes a more understated approach to Masters-inspired style, leaning into subtle, story-driven prints that reward a closer look. At first glance, the polo read classic, but details like the iconic phone booths, leaderboard and gallery scenes are woven into the design—quiet nods to the tournament’s history that set them apart. It’s less about bold florals and more about capturing the moments and traditions that define Augusta.

TravisMathew

TravisMathew marks the Masters season with its “Our Favorite Time of the Year” collection, created in collaboration with PGA Tour player Akshay Bhatia, winner of this year’s Arnold Palmer Invitational. The limited-edition drop blends the brand’s laid-back, West Coast approach with subtle nods to Augusta, from sage green hues to azalea-inspired details woven throughout. Bhatia’s influence comes through in the collection’s slightly more playful edge, including select pieces featuring the phrase “Louder Please”—a confident wink at the energy surrounding golf’s biggest stage.

Owala

Owala is getting in on the Masters moment with a limited-edition drop of its FreeSip Sway 30 oz bottle, available exclusively at Dick’s Sporting Goods. The “Zalea” design leans into the tournament’s signature pink-and-green palette, with a floral-forward look that feels right at home this time of year. A subtle standout detail: the bottle features a textured finish inspired by golf ball dimples, adding a tactile nod to the sport. Like many Masters-inspired releases, it’s a limited run—once it’s gone, it’s gone.

Kenny Flowers

Kenny Flowers takes a more limited, but no less thoughtful, approach to the Master’s season with just two standout styles. One leans into classic pink azaleas, while the other opts for a rich green base scattered with playful, small-scale motifs—think the iconic bridge, signature drinks, peaches and umbrella tables. The prints feel a bit more whimsical than traditional golf wear, bringing a resort-ready twist to the moment. It’s a tight edit, but one that still captures the charm and recognizable details tied to Augusta.

Waggle

Waggle Golf brings its signature snapbacks into the Master’s with a design that feels both on-theme and easy to wear. Known for comfortable, breathable hats, the brand’s latest features a green brim paired with pink azalea detailing—a simple but effective nod to Augusta. The print adds just enough personality and the fit is just right.

Sunday Swagger

Every golf fan convinces themselves they’ve finally cracked the code when they enter the ticket lottery for The Masters Tournament—this is definitely my year. Sunday Swagger runs with that energy with its “I Need Tickets” shirt, a cheeky, print-forward style that feels equal parts hopeful and self-aware. It’s bold, a little ridiculous in the best way, and doesn’t pretend to be subtle (just like the rest of their Azalea Arrival Collection). Basically, it says what everyone’s thinking… just a lot louder.

Renwick

Renwick approaches the Master’s with a more polished, understated feel, offering women’s pieces that lean into soft florals and clean, tailored silhouettes. The prints are subtle—more of a quiet nod to Augusta than anything overt—making them easy to wear beyond just tournament week. There’s a femininity to the collection that sets it apart from the more traditional, sport-driven drops. It feels considered and versatile, without trying too hard to fit the theme.

Puma

Show Me Your Mumu teamed up with Puma on a collaboration that, while not officially tied to the Masters, lands right on cue for the moment. The drop leans into playful, fashion-forward takes on golf style, with flirty silhouettes, soft color palettes and standout prints that feel fresh for spring. It’s less about tradition and more about bringing personality to the course—or into the watch party rotation.

Callaway

This year’s limited-edition Callaway Chrome Tour April Major golf balls continue the brand’s annual Masters-inspired tradition. Clean and classic at first glance, they feature subtle design touches that nod to Augusta in four different colorways. It’s a refined way to celebrate the tournament while keeping your game front and center. Perfect for golfers who want a little Masters spirit in their bag without going over the top.