The internet was set ablaze by Sydney Sweeney’s jeans — and shoppers swiped their credit cards in response.
American Eagle handily beat Wall Street’s expectations in the past three months of sales, earning $1.28 billion since June.
That was a one percent decline compared to its previous quarter, but before the ad campaign, executives predicted sales would drop even further.
Wall Street responded after the bell, sending the clothing store’s stock price up 25 percent.
American Eagle’s blockbuster sales followed two successful ad campaigns, with Sweeney and football star Travis Kelce.
‘The fall season is off to a positive start,’ the company’s CEO, Jay Schottenstein, said. ‘The campaigns combined have generated a staggering 40 billion impressions. As we look ahead, our plan is to build on this momentum.’
Videos featuring the television and movie star, including a controversial double entendre about ‘good jeans,’ sparked the most interest in the brand.
In the ad, the blonde-haired, blue-eyed Sweeney talks openly about her genetic background.
‘Genes are passed down from parents to offspring,’ the A-lister said in the ad. ‘My body’s composition is determined by my genes.’
Internet commentators lashed out in a feisty back-and-forth about the ad’s historical context: some called the ad ‘Nazi propaganda,’ while others praised the edgy language.
Even President Donald Trump weighed in, calling it ‘fantastic.’
This is a breaking news story.
