Costco is heading into meme-able territory with the latest bottle of booze it’s stocking on shelves – but shoppers can’t seem to get enough of it.
The warehouse retailer debuted a bourbon whiskey called ‘I Got That Dog in Me,’ complete with a picture of Costco’s famous $1.50 hot dog and drink combo on the front.
The bourbon, aged for 11 years and four months, was created in partnership with Rare Character, a company known for its specialty, limited-edition whiskeys.
With a staggering $85.99 price tag, this rare bottle is limited to one per customer at the Washington DC location.
It’s unclear if it will become a permanent addition to all Costco locations, meanwhile the bottle is not available for purchase online.
The retail giant first debuted its $1.50 quarter-pound hot dog and 20-ounce soda in 1985 – and the price hasn’t increased since. If adjusted for inflation, the food court item would be an estimated $4.65 today.
Of course, Costco members took to social media, sharing their excitement at the hilarious – and expensive – bourbon bottle.
‘Subtle notes of hot dog water,’ one Reddit user joked.
The ‘I Got That Dog In Me’ bourbon whiskey is limit one bottle per Costco membership
Costco’s beloved hot dog and soda combo includes a beef hot dog and refill available for $1.50
For some bourbon drinkers, paying almost $90 for anything aged 11 years is a good deal. One Costco member user confirmed the bourbon is worth the price, claiming they were ‘happy to pay what [they] paid for it.’
‘I get lots of oak, marshmallow, and maybe something spicy that I can’t quite name,’ they wrote. ‘Cardamom or cinnamon maybe? A little leather on the nose for me. The finish goes on forever. Excellent bottle.’
Another Reddit user noted that employees restocked bottles at their warehouse location overnight. By 9:45 am, however, all of the ‘I Got That Dog in Me’ bourbons were completely sold out.
‘Let’s be honest, we were all buying it for the label,’ they added.
‘Finally, a worthy investment for true connoisseurs of the absurd,’ one Twitter user wrote.
Meanwhile, Costco is selling its own Kirkland Signature bourbons and whiskeys, including a ‘Bottled-In-Bond Bourbon’ for $29 to $38 depending on the warehouse location.
Kirkland Signature, a Costco-exclusive brand, has other spirits available for members at generally lower costs than brand-name products.
The hot dog and soda combo remains available for Costco members at most food court locations
CEO Ron Vachris confirmed the price will not be going up as long as he’s around, as he tucked into the iconic menu item in a social media clip.
This year, the warehouse giant also gave an update on its beloved hot dog and soda combo – and shoppers can breathe easy.
CEO Ron Vachris confirmed the price will not be going up as long as he’s around, as he tucked into the iconic menu item in a social media clip.
Costco’s food court remains one of the most popular in America, famous for its ultra-cheap staples including the $1.50 hot dog and soda combo, pizza slices and the $3.99 chicken bake.
The company has also tightened rules around who can access those deals, recently requiring membership verification at outdoor food courts.
