We’ve all been there. You wear a pair of jeans outside once. They’re not clean, they’re not exactly dirty. Where do you put it?
Enter the obligatory laundry chair, a makeshift storage section/unfunctional furniture item in almost every American household.
Youtuber and inventor Simone Giertz was dealing with a similar issue – until she decided to design a solution.
‘I made the Laundry Chair because I wanted it for myself,’ Giertz told the Daily Mail. ‘But once I started noticing everyone else’s piles of laundry shame, I realized that I wasn’t the only one who had that problem.’
‘And what do I call other people with the same problems as me? Future customers,’ she added. ‘So I kicked it over to the manufacturing team and we started turning it into a product.’
The $1,100 Laundry Chair functions as a normal chair with one distinctive feature – a rotating rail that swivels around on a Lazy Susan, so dirty laundry can be rotated behind the chair without covering the armrests or seating pad.
The design has an added function of airing out potentially wet clothes which would otherwise sit in a mushy pile on a regular chair.
Giertz’ initial YouTube video announcing her latest invention earned over two million views. Now, her Kickstarter for the project earned over $1 million, with the initial goal being $50,000.
A look at the ‘Laundry Chair’ created by Simone Giertz as a step above a ‘chair pile’ of dirty laundry
Simone Giertz started her career as an inventor on YouTube
The patented design is finished for this new product, although as of March 6, Giertz said her company still needs to design packaging and purchase all the material required for production.
Deliveries are expected around November 2026 with over 1,000 people snagging their very own Laundry Chair through the Kickstarter website.
For 10 years, Giertz has been creating functional, stylish and even experimental furniture under the Yetch Studio umbrella.
The company debut its ‘coat hinger‘ for customers managing minimal closet space, complete with a patented coat hanger design that folds in half. There’s also the every day goal calendar, an electronic wall display that helps customers visualize their progress.
On Instagram, Giertz swore she’d never do another Kickstarter after her two successful products. That is, until she got the idea for the Laundry Chair.
‘No piles. No unusable chairs. No pretending you’ll deal with it later,’ Laundry Chair’s Kickstarter campaign said.
‘It’s not really about doing more laundry,’ the website continues. ‘Washing clothes after every single wear actually breaks them down faster. Most pieces don’t need a full wash, they just need a bit of air.’
When asked if Giertz has any other ideas on the horizon, the inventor gave a resounding ‘so many!’
‘I’m very emboldened by this,’ she added. ‘We have a schedule full of new Yetch Studio products for 2026, and are looking to release another piece of furniture in 2027.’
Yetch Studio has the ‘Every Day Goal Calendar’ available on their website for $365
Kickstarter functions as a fundraising platform for creatives with bold ideas from comic books to podcasts to laundry chairs.
Unlike GoFundMe, however Kickstarter has an all-or-nothing funding model, meaning that creators must reach their goal within a certain number of days to receive money pledged by backers.
That’s risky for some creatives.
Giertz, on the other hand, feels ‘very great’ about raising over $1 million on Kickstarter, adding that she started her career as a YouTuber and ‘always wonder if people buy my products because they like me, not the product itself necessary.’
‘But nobody loves me enough to buy a $1,000 chair so it’s really validating,’ Giertz added.
