Influencer feud erupts as woman shames popular plus-size fashion business for its name… as owner claps back with a savage response

A fiery influencer feud has erupted after a content creator mocked Australian fashion label Fayt over its name, prompting founder Brittney Saunders to fire back defending her size-inclusive brand.

TikToker Tarz sparked outrage late last month after filming the storefront of Fayt at Westfield Chermside in Brisbane and telling her followers: ‘There’s genuinely no f**king way they made a plus-size clothing store and they called it ‘Fat’.’

Tarz swiftly deleted the video after attracting widespread backlash, but not before it had been widely shared online.

Tarz later attempted to justify the clip in a follow-up video, insisting she had only been joking.

‘I made the video as a joke. Something that I do is post some off-tap s**t that gets people’s attention. Whether it’s bad attention or good attention, I post it. I don’t care,’ she said.

She then doubled down, adding: ‘All you guys are doing now is giving me engagement, which equals views, which equals money that I earn. Whether it’s from women or men, it doesn’t matter. It’s money in my pocket.’

Tarz also uploaded a TikTok post of herself clutching her forehead with frustration, with the caption: ‘Fat fayt fate faty. I thought it was funny only fatties taking offence’. 

Saunders, who first rose to fame as one of Australia’s original YouTubers before launching Fayt in 2017, seized on the controversy to defend her business and its message of inclusivity. 

Uploading a lengthy video to her social media pages, Saunders told fans: ‘There is nothing that I love more than when someone gives me the opportunity to tell the world about my business.’ 

‘Shout out to Tarz. She was in Westfield Chermside in Brisbane today and she walked past my store, took a video of our mannequins in the window and said, ‘Who would make a plus-size label and call it fat?”

‘My business is called Fayt. Pronounced ‘fate’.’

Saunders explained that the brand had spent almost a decade building a welcoming shopping experience for women of all sizes.

‘This isn’t actually about my business name. It’s about what’s wrong with society and having a problem with people that have bigger bodies,’ she continued. 

‘You are the reason why I do what I do because I’m sick of this divide between smaller sizes and larger sizes.’

She said Fayt was founded to eliminate the segregation often experienced by plus-size shoppers.

‘The reason that Fayt exists as a brand is because we want to create a space where women can come and shop together so that there’s no separation.’

‘Ease up lads and ladies, it’s 2026. People deserve to shop in one space together and not be shoved down the back corner or be told to shop online only.’

Saunders also pointed out the irony of Tarz accusing others of being unable to take a joke after deleting her original video.

‘We’re unable to take a joke, but you deleted your content because you couldn’t handle the heat,’ she said.

Rather than dwell on the criticism, Saunders used the moment to promote her business.

‘I thought I would use this as an opportunity to say hi and bring awareness to my brand Fayt,’ she said.

‘If you have not heard about us, we are a women’s fashion brand. We do sizes 6 to 26. We’ve been in business for almost nine years now and we have the absolute best community.’

‘We have five stores in Queensland, New South Wales and Victoria. We are about to come to Adelaide and if you’re looking for a brand where you can walk in-store and feel like you’re in a completely judgment-free zone, welcoming, inclusive, just a beautiful place to shop, come check us out.’

She finished with one final jab at the influencer.

‘Thank you so much, Taz, for giving me this opportunity.’

In the caption accompanying the video, Saunders accused Tarz of insulting far more than just her business.

‘Sorry Tarz, not today,’ she wrote.

‘When you shame my business, not only do you shame me. You shame womanhood as well as all of the amazing women that work so hard every day to make Fayt be the wonderful brand that it is.’

She went on to introduce the label to new followers, explaining that Fayt is a proudly bootstrapped Australian fashion business built by women, for women.

‘For the past nine years we’ve been creating clothing in sizes AU 6 to 26 because we believe every woman deserves to feel confident, comfortable and included,’ she wrote.

‘What started as an online store has grown into five physical retail stores, with our sixth opening soon.’